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Social TV
The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV ...
Hear Us Out
How are emerging generations making meaning in their lives? This team of eight scholars and ministry leaders from across the denominational spectrum formed Co.lab.inq, a collective learning laboratory focused on open-ended inquiry, to explore this question. Together they interviewed over 200 people under 40 in search of the lessons they might teach us about belonging, adversity, legacy - and faith. Through collaborative storytelling conversations focused on truth-seeking and meaning-making, Sue Pizor Yoder and her co-authors illustrate the complex and varied ways Millennials and Gen Z are navigating life and crafting their stories. What do younger Americans have to say about belonging? Where do they find meaning? What challenges are they facing--and how do they confront them? How do they envision their legacies? Pizor Yoder and her colleagues were surprised to find that in addition to these questions, their conversation partners also wanted to talk about faith--even when they didn't identify with any religious tradition. The narratives these authors uncover offer both critique and blessing for society and the church.
Assembly
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The Conversity Model (E-boek)
Clo Willaerts explains how online conversations can be observed, influenced and transformed into conversions, resulting in the kind of return on investment everybody likes: lower costs and higher revenue. Take a look inside the book: Social media has disrupted traditional marketing, advertising and even business models. In fact, traditional marketing is dead! Ordinary people, millions of them, are using social media every day to solve their problems: coping with information overload, finding a new job or even a new boyfriend. Just as importantly, they collect information and opinions before deciding what to spend their money on. The people you used to know as your targeted audience, your con...
Palace of Treason
"Captain Dominika Egorova of the Russian Intelligence Service (SVR) has returned from the West to Moscow. She despises the men she serves, the oligarchs, and crooks, and thugs of Putin's Russia. What no one knows is that Dominika is working for the CIA as Washington's most sensitive penetration of SVR and the Kremlin. As she expertly dodges exposure, Dominika deals with a murderously psychotic boss; survives an Iranian assassination attempt; escapes a counterintelligence ambush; rescues an arrested agent and exfiltrates him out of Russia; and has a chilling midnight conversation in her nightgown with President Putin. Complicating these risks is the fact that Dominika is in love with her CIA handler, Nate Nash, and their lust is as dangerous as committing espionage in Moscow. And when a mole in the SVR finds Dominika's name on a restricted list of sources, it is a virtual death sentence."--
A Century of Miracles
The fourth century of our common era began and ended with a miracle: Constantine's famous Vision of the Cross at one end and Theodosius' victory bearing prayer at the other. In this book, historian H. A. Drake shows how miracles in this century forever altered the way Christians, pagans, and Jews understood themselves and each other.
A Threat to Public Piety
In A Threat to Public Piety, Elizabeth DePalma Digeser reexamines the origins of the Great Persecution (AD 303–313), the last eruption of pagan violence against Christians before Constantine enforced the toleration of Christianity within the Empire. Challenging the widely accepted view that the persecution enacted by Emperor Diocletian was largely inevitable, she points out that in the forty years leading up to the Great Persecution Christians lived largely in peace with their fellow Roman citizens. Why, Digeser asks, did pagans and Christians, who had intermingled cordially and productively for decades, become so sharply divided by the turn of the century? Making use of evidence that has ...
Goodbye Globalization
A bold new account of the state of globalization today—and what its collapse might mean for the world economy After the Cold War, globalization accelerated at breakneck speed. Manufacturing, transport, and consumption defied national borders, companies made more money, and consumers had access to an ever-increasing range of goods. But in recent years, a profound shift has begun to take place. Business executives and politicians alike are realising that globalization is no longer working. Supply chains are imperilled, Russia has been expelled from the global economy after its invasion of Ukraine, and China is using these fissures to leverage a strategic advantage. Given these pressures, what will the future of our world economy look like? In this groundbreaking account, Elisabeth Braw explores the collapse of globalization and the profound challenges it will bring to the West. Drawing on interviews with prominent executives and policymakers from around the world, Braw poses the difficult questions all businesses and economies will face—and traces the intricate story of globalization from the exuberant ’90s to the embattled present.
Digital Content Marketing
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.
Social TV
Winner of the 2023 SCMS Media Industries Scholarly Interest Group Outstanding Book Award sponsored by the Center for Entertainment & Media Industries On March 15, 2011, Donald Trump changed television forever. The Comedy Central Roast of Trump was the first major live broadcast to place a hashtag in the corner of the screen to encourage real-time reactions on Twitter, generating more than 25,000 tweets and making the broadcast the most-watched Roast in Comedy Central history. The #trumproast initiative personified the media and tech industries’ utopian vision for a multi-screen and communal live TV experience. In Social TV: Multi-Screen Content and Ephemeral Culture, author Cory Barker rev...
