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Market Your Way to Growth
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will env...
Market Your Way to Growth
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will env...
The State and Social Investigation in Britain and the United States
This book contains essays on the historical development of the knowledge base upon which public policies depend.
Neighborhood Government
At a time of intense urban civil unrest in the United States, this classic text by Milton Kotler was the first to forcefully demonstrate how governance on the neighborhood level could allow Americans to regain liberty and the right to govern their own lives. Kotler's original project showed how towns--once independent but then later annexed by adjacent cities--became exploited by centralized downtown power. As relevant today as it was when originally published in 1969, Neighborhood Government continues to speak to American cities whose faces have been radically changed by immigration, urban sprawl, and communities fractured by pervasive economic and racial inequality. With a new critical foreword by Terry L. Cooper that places the text within contemporary debates and a new foreword and afterword from the author, Neighborhood Government continues to be a vital work for anyone interested in the economic, social, and political health of American cities and the continuing struggle to increase community investment and control.
Strong Democracy
"One of the chosen few: an enduring contribution to democratic thought."—Bruce Ackerman, Sterling Professor of Law and Political Science, Yale University
Kotler Marketing Strategy in the Digital Age
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time. In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digi...
Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digit...
City Trenches
In City Trenches, Ira Katznelson looks at an important phenomenon of the sixties—the resurgence of community activism—and explains its sources, challenges, and failure. Katznelson argues that the American working class perceives workplace politics and community politics as separate and distinct spheres, a perception that defeats attempts to address grievances or raise demands that break the rules of local politics or of bread-and-butter unionism. He supports his thesis with an absorbing case study of Washington Heights-Inwood, a multiethnic working-class community in Manhattan.
Weaponized Marketing
Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution. Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle plan. Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands offers a blueprint for success in the marketplace of ideas. This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it. Most importantly, it presents an effective alternative to the failing efforts to argue through a “counter-narrative” and spread through social media. Where bullets, bombs, policy papers, and press releases have failed, a marketing approach—radical for government—has a solid track record for businesses that built the world’s most successful brands.
A Nation of Neighborhoods
Benjamin Looker investigates the cultural, social, and economic complexities of the idea of neighborhood in postwar America. In the face of urban decline, competing visions of the city neighborhood s significance and purpose became proxies for broader debates over the meaning and limits of American democracy. Looker examines radically different neighborhood visions by urban artists, critics, writers, and activists to show how sociological debates over what neighborhood values resonated in art, political discourse, and popular culture. The neighborhood- both the epitome of urban life and, in its insularity, an escape from it was where twentieth-century urban Americans worked out solutions to tensions between atomization or overcrowding, harsh segregation or stifling statism, ethnic assimilation or cultural fragmentation."
