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TCRP Report 122: Understanding How to Motivate Communities to Support and Ride Public Transportation provides a comprehensive discussion on the methods and strategies used by public transportation agencies in the United States and Canada to enhance their public images and motivate the support and use of public transportation. Additionally, the report identifies and describes methods and strategies used by other industries (comparable to public transportation) to enhance their public image and to motivate the support and use of their products and services. Also, this report examines the perceptions, misperceptions, and use of public transit, and the extent to which these affect support. Finally, the report identifies effective communication strategies, campaigns, and platforms for motivating individuals to action in support of public transportation, and it recommends ways to execute those communication strategies, campaigns, and platforms. This report will be helpful to transit agencies; elected officials; community leaders; business leaders; and federal, state, and local funding agencies in both the United States and Canada.
Winner of the International Society of Place, Landscape, and Culture Fred B. Kniffen Award A reexamination of working-class architecture in late nineteenth-century urban America As the multifamily building type that often symbolized urban squalor, tenements are familiar but poorly understood, frequently recognized only in terms of the housing reform movement embraced by the American-born elite in the late nineteenth century. This book reexamines urban America’s tenement buildings of this period, centering on the immigrant neighborhoods of New York and Boston. Zachary J. Violette focuses on what he calls the “decorated tenement,” a wave of new buildings constructed by immigrant builders...
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