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Social Media Marketing for Book Publishers
Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors’ main focus is on adult fiction publishing, but they also address other areas of the industry including children’s, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists. Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.
Strong Mothers, Weak Wives
"For years I have been impressed by the originality and insight of Johnson's articles on gender, sexuality, and male dominance. This book continues and expands the excellent quality of the earlier work. . . [It] provides an original argument about the central structural locus of gender inequality, and makes a major advance in its insightful and insistent focus on the role of the father in gender differentiation and sexual dominance. . . . It will surely be recognized as a major work of feminist theory."—Nancy Chodorow, author of The Reproduction of Mothering "This thoughtful and provocative book greatly deepens the debate over the effects of mothers and fathers on their children."—Arlie Hochschild, author of The Second Shift: Inside the Two-Job Marriage
Books and Social Media
Social media and digital technologies are transforming what and how we read. Books and Social Media considers the way in which readers and writers come together in digital communities to discover and create new works of fiction. This new way of engaging with fiction stretches the boundaries of what has been considered a book in the past by moving beyond the physical or even digitally bound object to the consideration of content, containers, and the ability to share. Using empirical data and up-to-date research methods, Miriam Johnson introduces the ways in which digitally social platforms give rise to a new type of citizen author who chooses to sidestep the industry’s gatekeepers and share...
Critical Approaches to Death, Dying and Bereavement
This book is the first of its kind to examine key topics in death, dying, and bereavement through a critical lens, highlighting how the understanding and experience of death can vary considerably, based on social, cultural, historical, political, and medical contexts. It looks at the complex ways in which death and dying are managed, from the political level down to end- of- life care, and the inequalities that surround and impact experiences of death, dying, and bereavement. Readers are introduced to key theories, such as the medicalisation of dying, as well as contemporary issues, such as social movements, pandemics, and assisted dying. The book stresses how death is not only a biological ...
Complex Breathlessness
Complex breathlessness (breathlessness with an unclear cause or that appears disproportionate to underlying causes) is an important and often neglected condition that presents a challenge to both patients and clinicians. This Monograph aims to provide clinicians at all levels with a comprehensive guide to complex breathlessness. Covering all aspects of this challenging clinical scenario, it will prove a useful resource when faced with a symptomatic breathless patient with no obvious underlying cause or with disproportionate symptoms. Several less commonly considered clinical entities and their associated features are highlighted, and approaches to breathlessness management are suggested in the absence of a clear diagnosis or set of abnormalities on investigation.
Get Ready! Get Set! Worship!
Through an array of study exercises, learning centers, and games, this resource enables congregations to teach children about worship, baptism, and communion.
Heart Failure
Excellent end of life care for people with heart failure is challenging but possible. Failure to address this aspect of care has serious consequences for patients, their families, clinicians and the use of health resources. Heart Failure: From Advanced Disease to Bereavement illustrates the complexity and importance of end of life care for patients with advanced heart failure. This book is a pocket reference for everyday use in the clinic, ward or home visit for all doctors, nurses and AHPs caring for people with advanced heart failure. It outlines the underlying pathophysiology of heart failure, summarises standard pharmacological and device therapy, and sets the context of the challenges resulting from an unpredictable course of disease. In easily digestible summaries, this book presents practical advice about how and when to integrate a palliative care approach alongside standard heart failure management, how to communicate honestly in the face of uncertainty, the rationalisation of medication and device therapies at the end of life, symptom control, care for the dying, and care after death.
