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True to life
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The Case of Christian Kracht
The bestselling, contemporary Swiss author Christian Kracht is as widely celebrated as he is a source of controversy. This introduction to his work suggests locating his writings in discourses that range beyond the labels that have been traditionally assigned to them, namely “postmodernism,” camp,” and “Popliteratur.” Instead, this volume considers Kracht’s work through the lenses of “authorship,” “irony,” and “globalism.” This volume argues that there is no fixed or uniform author represented in Kracht’s corpus, explores the ironic strategies involved in Kracht’s various authorial representations, and engages the cultural exchange inherent in Kracht’s work.
English in Marketing
What measures do German SMEs take to successfully present themselves on the international market place? In contrast to larger groups, where dedicated communication departments cooperate closely with renowned advertising agencies to disseminate the marketing message and to reach exactly the right target groups, corporate communication in medium-sized companies is often characterised by ad-hoc decisions, tight budgets and a lower esteem for the value of professional communication. This empirical survey investigates “International Communication Strategies in SMEs”, uncovers reasons and consequences of this approach, illuminates the role of the English language in international marketing and provides tangible tips what SMEs can do to improve their international market presence.
Teaching Research in Design
Since the 1990s, the concern to define areas of research in design has dominated academic debates. As a result, we are now facing a multitude of understandings. This is especially true for practice-based design research. Sandra Dittenberger, Hans Stefan Moritsch and Agnes Raschauer discuss how the concept of learning by research can be integrated into product design studio teaching. They show different international approaches for integrating research into teaching and contrast the areas of design research with scientific standards. The book features study results that helped generate both a general orientation for research in design education and guidelines for students of how to integrate research into their project work.
Christian Kracht‘s Aesthetics
The contributions to this volume are devoted to Christian Kracht's aesthetics under two main aspects: On the one hand, with regard to sometimes irritatingly twisted actualizations of that self-reference and reservation which, since Kant, is to be evaluated as a central mode of the aesthetic; on the other hand, with regard to interferences with areas that are usually perceived as extra-aesthetic, but which can be evaluated as ferments of contemporary aesthetics: Stagings in the field of the literary establishment, the aesthetic under media and market conditions, and in the focus of canonization and criticism. Kracht's Frankfurt Poetics Lectures, which were intensively commented on by the media, form the background to this discussion.
The Post/Colonial Museum
The African museum landscape is changing. A new generation of scholars and curators is setting international standards for the reappraisal and revision of colonial collections, the conception of curatorial spaces, and the integration of new groups of actors. In the face of the ghostly survival of colonial epistemologies in archives, displays, and architectures, it is a matter of breaking up institutional encrustations and infrastructures, inventing new museum practices, and bringing archives to life. Scholars and museum experts predominantly working in Africa and South America discuss the post/colonial history of museums, their political-economic entanglements, the significance of diasporic objects, as well as the prospects for restitution and its consequences. The contributions to this issue of ZfK are all presented in English. Based on the works of Waverly Duck and Anne Rawls, the debate section is devoted to forms of everyday racism and the way interaction orders of race are institutionalized.
Language and Business
Inhaltsangabe:Abstract: Small and medium-sized enterprises (SMEs) are the backbone of the German economy. Against the background of continuing globalisation, they are increasingly faced with the challenge of internationalisation. This study was designed as an empirical investigation of how well SMEs in the federal state of Saxony are prepared for this task of the future, which measures they take in order to market their products and services in the global marketplace, and it tries to identify their strengths and weaknesses in this respect. The very nature of this thesis is thus a truly interdisciplinary approach, investigating marketing aspects as well as linguistic factors. The main focus w...
Gender and Age/Aging in Popular Culture
As social spaces are culturally diverse and digitally networked, the reality of our lives is shaped by processes of globalization and digitization. This leads to the question of whether popular cultures enable or impede (inter-)cultural exchange and global communication. To explore this, the contributors to this volume analyze representations of the intersections of gender and age/ing in cultural and media consumption, such as literature, film, music, and social media. The interconnectedness between gender and aging has been evident since the 1990s and enabled the recognition of age as a cultural category - now is the time to take this intersectional analysis further.
Selfie ohne Selbst
Dass Herr Rutschky in seinen Tagebüchern nicht über Susan Sontag schreibt, sondern über ihn, und nicht einmal schmeichelhaft, das ist für Marc Degens Ausgangspunkt für ein virtuoses Stück Autofiktion. Sein Bericht über ein Stück höfische Kultur im 21. Jahrhundert und was sie anrichten kann, hat es in sich. Wie das eigene Leben von den hierarchischen Zufällen in einem eifersüchtig umtanzten Intellektuellen-Zirkel hin und her geworfen wird und welche Kollateralschäden dabei drohen, diese überaus ernsthafte komische Geschichte wurde so noch nie erzählt.
