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Border Bandits
The southern frontier is one of the most emotionally charged zones in the United States, second only to its historical predecessor and partner, the western frontier. Though they span many genres, border films share common themes, trace the mood swings of public policy, and shape our cultural agenda. In this examination, Camilla Fojas studies how major Hollywood films exploit the border between Mexico and the United States to tell a story about U.S. dominance in the American hemisphere. She charts the shift from the mythos of the open western frontier to that of the embattled southern frontier by offering in-depth analyses of particular border films, from post-World War II Westerns to drug-tr...
Visual Culture
Visual Culture provides an invaluable resource of over 30 key statements from a wide range of disciplines, including four editorial essays which place the readings in their historical and theoretical context. Although underpinned by a focus on contemporary cultural theory, this reader puts issues of visual culture and the rhetoric of the image at center stage.
DAGMAR, Defining Advertising Goals for Measured Advertising Results
Describes the technique for thinking about and evaluating advertising expenditure
Mexico Reading the United States
The thirteen original essays in this collection explore the Mexican point of view from the 1920s to the present in order to register often unheard voices in the complex cross-border, cross-cultural reality shared by the two nations. The contributors, all of whom have personal experience with the challenges of bi-cultural and bi-national living, discuss travel writing, novels, film, essays, political cartoons, and Mexican sociocultural movements. In a time of ever-increasing migration of capital and human beings, this book turns on its head the usual perspective of U.S. economic and cultural dominance in order to deepen understanding of the bi-national relationship.
Consumer Culture, Identity and Well-Being
Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound influence these consumer culture ideals have on individuals’ sense of identity and worth. Consumer Culture, Identity, and Well-Being documents the negative psychological impact consumer culture can have on how individuals view themselves and on their emotional welfare. It looks at the social psychological dimensions of having, buying and wanting material goods, as well as the pursuit of media-hyped appearance ideals. In...
Pamiętnik teatralny
None
Baltica & Balto-Slavica
This volume offers a discussion of the phonological, accentological and morphological development of the Baltic languages and their Indo-European origins. The first half of this book is about Baltic historical phonology and morphology and the second half is about Prussian. The emphasis is on the relative chronology of sound changes and on the development of the flexional and derivational categories of nouns, pronouns and verbs. It is argued that the Balto-Slavic acute tone was a glottal stop which developed from the Indo-European laryngeals and from Winter's law and that the original circumflex continues other vocalic sequences. Special points of attention are the gen.pl. endings, ē and ī/...
Con$umed
"Offers a vivid portrait of a global economy that overproduces goods and targets children as consumers ... where the primary goal is no longer to manufacture goods but needs." - cover.
