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With Knowledge We Serve
Research activities at Universiti Putra Malaysia.
From Bin Laden to Facebook
Maria A Ressa has been interviewed by The Wall Street Journal ( High-Profile Journalist Reshapes Her Role in Terrorism Fight )The two most wanted terrorists in Southeast Asia OCo a Malaysian and a Singaporean OCo are on the run in the Philippines, but they manage to keep their friends and family updated on Facebook. Filipinos connect with al-Qaeda-linked groups in Somalia and Yemen. The black flag OCo embedded in al-Qaeda lore OCo pops up on websites and Facebook pages from around the world, including the Philippines, Indonesia, the Middle East, Afghanistan, Australia, and North Africa. The black flag is believed to herald an apocalypse that brings Islam's triumph. These are a few of the sig...
Pumpkin Walk
Halloween easy reading picture book about walking and seeing pumpkins.
Entrepreneurship Marketing
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.
A Medieval Muslim Scholar at Work
Ibn t w s (d. 664/1266) was a famous Sh scholar and bibliophile. This book portrays his intellectual world and working methods, and reconstructs, as far as possible, his extensive library, which included many works now lost. Kohlberg's monograph is an important contribution to Sh studies and to the history of Arabic literature.
Digital Marketing
Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing str...
Windswept Heart
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