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People and Profits?
This scholarly study supported by the Aspen Institute Initiative for Social Innovation through Business is authored by our series editor, Jim Walsh. It will take a look at 95 empirical studies published since 1972. The goal is to see the relationship & b.
Proceedings of the 1988 International Conference of Services Marketing
This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the com...
