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The Routledge Companion to Advertising and Promotional Culture
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contai...
For Protection and Promotion
Safety nets are noncontributory transfer programs targeted to the poor or vulnerable. They play important roles in social policy. Safety nets redistribute income, thereby immediately reducing poverty and inequality; they enable households to invest in the human capital of their children and in the livelihoods of their earners; they help households manage risk, both ex ante and ex post; and they allow governments to implement macroeconomic or sectoral reforms that support efficiency and growth. To be effective, safety nets must not only be well intended, but also well designed and well implemented. A good safety net system and its programs are tailored to country circumstances, adequate in th...
La Habanera de Carmen
« L’amour est enfant de Bohème » : sur ces mots, tout le monde peut fredonner l’air le plus célèbre de l’opéra le plus joué au monde : Carmen. D’où vient cette musique – une habanera ? Pourquoi ce succès, de Bizet à Stromae ? Pourquoi cet air – que se sont approprié les chanteurs de variétés européens, américains et même asiatiques, le rock underground, le cinéma, nombre de séries télévisées américaines, maintes publicités – fascine-t-il depuis cent quarante ans un public bien plus vaste que celui qui se passionne pour l’art lyrique ? C’est à la naissance et à la renaissance perpétuelle de ce véritable tube que nous convient Hervé Lacombe et Chri...
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