Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Retailing Management
This edition of the standard text has been updated to provide a comprehensive introduction to first- and second year students of retailing. Stresses professional management of multi-unit retailing institutions and emphasizes the importance of financial and marketing strategies for profitability. Detailed case studies give readers real-world examples of business at work, taken from actual Management Horizons' consulting work. Chapters discuss the theoretical foundations of retailing management, the theory of change in retailing, the relation of marketing theory and the marketing concept in general to retailing in particular, the difference between marketing for manufacturing firms and for retailing firms, the consumer environment, and consumer behavior. Text contains more statistics, data, and teachable and testable material than before. Includes material on site location and store layout and design.
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and s...
Who's who in the South and Southwest
Includes names from the States of Alabama, Arkansas, the District of Columbia, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas and Virginia, and Puerto Rico and the Virgin Islands.
Faculty Personnel
None
외국도서종합목록
None
