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Launch
If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.
Emeril!
A revealing look at the real "Emeril live" Emeril Lagasse is a phenomenon-a television chef and restaurateur who has parlayed his outsized personality and gastronomic acumen into a multi-million-dollar culinary empire. Along the way, he's added new catchphrases to the American idiom-"bam," "kick it up a notch," and "pork fat rules"-and won the hearts (and stomachs) of millions of loyal fans. Now, for the first time, you get to enter into Emeril's incredible world. Filled with candid stories and vivid details, EMERIL! Inside the Amazing Success of Today's Most Popular Chef reveals how this culinary connoisseur made it to the top of his profession, while staying true to his main mission-showing ordinary people how to have fun with food. Weaving together Emeril's personal and professional journeys to international stardom, EMERIL! Inside the Amazing Success of Today's Most Popular Chef offers an entertaining look at how one of the world's most talented chefs became a household name.
Williams-Sonoma Collection: Potato
The Williams-Sonoma Collection offers cookbooks that are eye-catching and irresistible, and which appeal to both novice and experienced cooks. An essential addition to every kitchen bookshelf, "Potato" reveals the possibilities of the humble spud in 40 delightful recipes. Color photos.
So You Want to Publish a Book?
The founder of Belt Publishing demystifies the publishing process, offering some insider how-to advice for aspiring authors. This slim but insightful guide offers concrete, witty advice and information to authors, prospective authors, and those curious about the publishing industry’s inner workings. The chapters are chock full of important advice and information, including: · How advances and royalties really work · The surprising methods that actually move books off the shelves · The art of pitching to agents · The differences between Big Five and independent presses · The ins and outs of distribution, direct sales, and selling through Amazon Written by an industry veteran who’s been on both the writing and publishing side, So You Want to Publish a Book? is a refreshing, no-nonsense, and transparent guide to how books get made and sold. For readers and writers looking for a straightforward guide for publishing, promoting, and selling their work. “A compact, practical manual . . . a wealth of information usually only available to insiders.” —The Times Literary Supplement
Choosing Sides
A collection of 130 side dish recipes to complement to any entrée, whether it’s for a holiday meal, a potluck, or just another weeknight. Choosing Sides, a cookbook devoted entirely to side dishes, honors the standards and offers fresh ideas for new favorites. It capitalizes on our obsession with accessorizing meals using quality ingredients in inspired, varied, and memorable recipes. Every recipe offers multiple entrée suggestions and helps cooks design an entire meal. Instead of tagging bland afterthoughts on your plate at the last minute, you can create exciting combinations. The chapters offer a range of recipes for broad appeal, crossing cuisines, techniques, and complexity. You’l...
The Ethnomusicologists' Cookbook
Named one of New York Times Top-20 Cookbooks of 2006. Have you ever wanted to host a full evening of Indian food, culture, and music? How about preparing a traditional Balinese banquet? Or take a trip to Cairo and enjoy an Egyptian feast? The Ethnomusicologists' Cookbook takes you around the world on a culinary journey that is also a cultural and social odyssey. Many cookbooks offer a snapshot of individual recipes from different parts of the world, but do nothing to tell the reader how different foods are presented together, or how to relate these foods to other cultural practices. For years, ethnomusicologists have visited the four corners of the earth to collect the music and culture of n...
Getting Your Book Published For Dummies
There’s never been a better time to be an author! Books like the Harry Potter series create a media phenomenon, with people lining up and camping outside bookstores to purchase newly released titles. Yet book sales overall – not just those of mega-sellers – are on the rise, as more and more people seek knowledge and entertainment through reading. The Library of Congress currently registers about 60,000 new titles for copyright each year. 60,000 books by 60,000 authors. Imagine yourself as one. Getting Your Book Published For Dummies is your complete guide to realizing whatever gem of an idea you’ve been carrying with you. If you’ve ever thought, “this would make a really good boo...
Molly on the Range
Star of Food Network's Girl Meets Farm, and winner of the Judges' Choice IACP Cookbook Award, Molly Yeh explores home and family and celebrates her Jewish and Chinese heritage and her current Midwestern farm life in this cookbook featuring more than 120 recipes. In 2013, food blogger and classical musician Molly Yeh left Brooklyn to live on a farm on the North Dakota-Minnesota border, where her fiancé was a fifth-generation Norwegian-American sugar beet farmer. Like her award-winning blog My Name is Yeh, Molly on the Range chronicles her life through photos, new recipes, and hilarious stories from life in the city and on the farm. Molly’s story begins in the suburbs of Chicago in the 90s,...
Dark Genius
Swint (political science, Kennesaw State U.) provides a portrait of Roger Ailes, the formidable president of Fox News. The book, part media criticism and part history, follows Ailes from his first political campaign with Richard Nixon on 1968 to his ascension to the leadership of the Fox News Channel. This account of the conservative media mogul displays his tenacity, his style-over-substance approach, his ruthless, Machiavellian way of conducting business, and his imprint and influence on American politics and communications.
