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Digital Economy. Emerging Technologies and Business Innovation
This book constitutes the refereed proceedings of the 5th International Conference, ICDEc 2020, held in Bucharest, Romania, in June 2020. Due to the COVID-19 pandemic the conference took place virtually. The 13 full papers presented in this volume together with 3 abstracts of keynotes and 1 introductory paper by the steering committee were carefully reviewed and selected from a total of 41 submissions. The core theme of this year’s conference was “Emerging Technologies & Business Innovation”. The papers were organized in four topical sections named: digital transformation, data analytics, digital marketing, and digital business models.
Cyber Behavior: Concepts, Methodologies, Tools, and Applications
Following the migration of workflows, data, and communication to the Cloud and other Internet-based frameworks, interaction over the Web has become ever more commonplace. As with any social situation, there are rules and consequences to actions within a virtual environment. Cyber Behavior: Concepts, Methodologies, Tools, and Applications explores the role of cyberspace in modern communication and interaction, including considerations of ethics, crime, security, and education. With chapters on a variety of topics and concerns inherent to a contemporary networked society, this multi-volume work will be of particular interest to students and academicians, as well as software developers, computer scientists, and specialists in the field of Information Technologies.
Handbook of Islamic Marketing
ÔThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. ...zlem Sandõkcõ and Gillian Rice are to be congratulated for having sensed the need for a Handbook that will alert marketers to the vast market opportunities offered by Muslim consumers. It is essential to become attuned to the values and principles of Islamic cultures that will drive consumption, product and service choices, brand preference, and brand loyalty in coming years. The scholars who have contributed to this Handbook come from many different backgrounds to offer a kaleidoscope of research and recommendations on how best to serve this previously overlooked...
Digital Economy. Emerging Technologies and Business Innovation
This book constitutes the refereed proceedings of the Second International Conference on Digital Economy, ICDEc 2017, held in Sidi Bou Said, Tunisia, in May 2017. The 18 papers presented in this volume were carefully reviewed and selected from 46 submissions. The theme of ICDEc 2017 was “Digital Economy: Emerging Technologies and Business Innovation”. The conference offered a number of sessions discussing innovative research focusing on emerging technologies which support the digital transformation of business and the economy: digital marketing, digital economy and e-learning, data science and security, and uncertainty in Web data.
Transgenerational Media Industries
Within corporate media industries, adults produce children’s entertainment. Yet children, presumed to exist outside the professional adult world, make their own contributions to it—creating and posting unboxing videos, for example, that provide content for toy marketers. Many adults, meanwhile, avidly consume entertainment products nominally meant for children. Media industries reincorporate this market-disrupting participation into their strategies, even turning to adult consumers to pass fandom to the next generation. Derek Johnson presents an innovative perspective that looks beyond the simple category of “kids’ media” to consider how entertainment industry strategies invite pro...
The Palgrave Handbook of Corporate Sustainability in the Digital Era
This handbook addresses the intersection between corporate sustainability and digital transformation. It analyzes the challenges and transformations required to be able to have sustainable businesses with a future orientation. Topics include current and potential social, demographic, technological, and managerial trends; the implications of the digital revolution in society and business; as well as the challenges of being sustainable, and profitable. Providing an understanding of the business reasons to incorporate a future orientation into the business strategy, this handbook facilitates an understanding of the need for profound changes in individual behavior, organizational culture, public policy, and business environments to adapt to the accelerated changes and manage business with orientation to the future.
The PDMA Handbook of New Product Development
New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professi...
Handbook of the Sharing Economy
With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade and critiquing its effect on society.
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The Levanter
Michael Howell lives the good life in Syria, just three years after the six day war. He has several highly profitable business interests and an Italian office manager who is also his mistress. However, the discovery that his factories are being used as a base by the Palestine Action Force changes everything - he is in extreme danger with nowhere to run ...
