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Buku Ajar Analisis Perancangan Sistem
Buku Ajar Analisis Perancangan Sistem ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ilmu sistem informasi. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang ilmu analisa perancangan sistem dan diberbagai bidang Ilmu terkait lainnya. Buku ini dapat digunakan sebagai panduan dan referensi mengajar mata kuliah analisa perancangan sistem dan menyesuaikan dengan Rencana Pembelajaran Semester tingkat Perguruan Tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari ruang lingkup analisa perancangan sistem, konteks metode analisis dan desain sistem informasi, manajemen proyek, analisis sistem, analisis kebutuhan sistem, pemodelan proses, pemodelan data. Selain itu materi mengenai desain antarmuka dan testing, implementasi dan pemeliharaan sistem juga di bahas secara mendalam. Buku ajar ini disusun secara sistematis, ditulis dengan bahasa yang jelas dan mudah dipahami, dan dapat digunakan dalam kegiatan pembelajaran.
Digital Marketing : Teori, Implementasi dan Masa Depan Digital Marketing
Buku "Digital Marketing: Teori, Implementasi dan Masa Depan Digital Marketing" adalah panduan komprehensif yang menyelidiki peran pemasaran digital dalam mengubah wajah bisnis modern. Buku ini memulai dengan memberikan pengantar mendalam tentang esensi digital marketing dan mengapa organisasi harus mengadopsinya. Dengan penekanan pada konsep dasar seperti perbedaan antara pemasaran tradisional dan digital, pembaca mendapatkan pemahaman yang kuat tentang evolusi strategi pemasaran. Buku ini membahas bagaimana membangun brand awareness, memanfaatkan perilaku konsumen online, dan mengoptimalkan berbagai platform digital seperti website, media sosial, dan email untuk tujuan pemasaran. Tidak hanya itu, tetapi juga mencakup topik-topik mutakhir seperti penggunaan kecerdasan buatan dalam pemasaran digital, analisis kinerja kampanye, serta tantangan dan peluang yang dihadapi dalam lingkungan digital yang berubah-ubah. Dengan memperhitungkan tren dan prediksi masa depan, buku ini menjadi panduan yang tepat bagi para profesional pemasaran yang ingin menguasai dunia digital yang terus berkembang.
Buku Ajar Bisnis Digital
Buku Ajar Bisnis Digital ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ilmu bisnis terutama bisnis digital. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang ilmu bisnis digital dan diberbagai bidang Ilmu terkait lainnya. Buku ini dapat digunakan sebagai panduan dan referensi mengajar mata kuliah bisnis digital dan menyesuaikan dengan Rencana Pembelajaran Semester tingkat Perguruan Tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari analisis situasi terhadap bisnis digital, strategi pemasaran digital, riset pasar, konten pemasaran, user interface, user experience, website dan search engine optimization, copywriting, e-mail marketing, social media marketing, e-commerce. Selain itu materi mengenai customer relationship management dan data Analytics juga di bahas secara mendalam. Buku ajar ini disusun secara sistematis, ditulis dengan bahasa yang jelas dan mudah dipahami, dan dapat digunakan dalam kegiatan pembelajaran.
Islamic States in Java 1500–1700
The growing interest in the history of Indonesia has made it desirable to have an English summary of the principal works of the Dutch historian Dr H. J. de Graaf, who in several books and articles published between 1935 and 1973 has given a description of the development of the Javanese kingdom of Mataram, based both on European and in digenous material. His works form a substantial contribution to the study of the national history of Indonesia. The Summary contains references to the paragraphs of the Dutch books and articles. This makes it easy for those readers who have a know ledge of Dutch to consult the original texts. The List of Sources for the study of Javanese history from 1500 to 1700 is composed of the lists in the summarized books and articles, and the Index of Names refers not only to the present Summary but also to the eight original texts. Many names of persons and localities in the Index have been provided with short explanatory notes and references to other lemmata as a quick way to give some provisional information on Javanese history.
Digital and Social Media Marketing
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Commu...
Big Data Science & Analytics
Big data is defined as collections of datasets whose volume, velocity or variety is so large that it is difficult to store, manage, process and analyze the data using traditional databases and data processing tools. We have written this textbook to meet this need at colleges and universities, and also for big data service providers.
Electronic Commerce
This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.
Online Relationship Marketing
You are welcome to ONLINE RELATIONSHIP MARKETING - What Works in Ghana. This book has two key audiences. First, it explores the antecedents and outcomes of Online Relationship Marketing (ORM). The antecedents are conceptualised as ORM activities - engagement, interactivity, personalisation and collaboration. The outcomes are trust, commitment and customer loyalty. However, trust and commitment are also conceptualised as mediators between the ORM activities and customer loyalty. Through structural equation modelling, this book examines these relationships to explain the antecedents and outcomes of ORM in a developing economy, Ghana. In this light, researchers and practitioners seeking to unde...
Belittled Citizens
Exploring the intersection between Thai politics, urban poverty, religion, and global humanitarianism from the perspective of “slum children” in Bangkok, this fascinating, engaging and illuminating study offers startling new insights into how ideas of “parenthood” and “infantilization” shape Thai political culture.
Strategic Brand Management
"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.
