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THE INDIAN LISTENER
The Indian Listener (fortnightly programme journal of AIR in English) published by The Indian State Broadcasting Service,Bombay ,started on 22 December, 1935 and was the successor to the Indian Radio Times in english, which was published beginning in July 16 of 1927. From 22 August ,1937 onwards, it was published by All India Radio,New Delhi.In 1950,it was turned into a weekly journal. Later,The Indian listener became "Akashvani" in January 5, 1958. It was made a fortnightly again on July 1,1983. It used to serve the listener as a bradshaw of broadcasting ,and give listener the useful information in an interesting manner about programmes,who writes them,take part in them and produce them alo...
Data-driven travel marketing
A dynamic business environment, various digital marketing tools and the power of data are main challenges travel companies have to face. Up-to-dateness and flexibility are crucial for increasing competitiveness and surviving in the jungle of travel firms. But how can these challenges be managed? With a holistic view, business intelligence enhances data-driven decision-making, addresses challenges and brings firms to the next level. By combining data technologies with affiliate marketing, this book develops a data-driven concept for enhanced decision-making in affiliate travel marketing. Jacqueline Schmittem is a graduate from CBS International Business School, working as a Performance Marketing Manager & Digital Marketing Consultant.
Social Media Marketing in the Self-Media Era
"I don't get the hype either" was Charli D'Amelio's bio on TikTok. She couldn't understand her own success on TikTok, as she saw herself as a normal US American teenage girl. Now Charli is the biggest influencer on TikTok with over 100 million followers. This research focuses on social media marketing on TikTok. The topic is crucial for future marketing approaches, because TikTok offers new and efficient marketing tools and a growing audience. We live in a self-media era. People present themselves on social media platforms like Instagram, Facebook, and YouTube. TikTok has taken the self-media logic to a new level: anyone can go viral on the platform, even without a large follower base. People are becoming self-publishing consumers. I started a self-experiment and created my own TikTok channel. It was a huge success - I managed to go viral with nearly every video. This self-experiment can serve as a guide for both individuals interested in social branding on TikTok and moreover marketers motivated to run a TikTok channel, in order to successfully market products and services.
Islam and the State in Indonesia
This book explains the relationship between Islam and the state and politics in contemporary Indonesia. President Soeharto's departure from office in May 1998 brought tremendous and far-reaching impacts to Indonesia's political landscape. At least 181 new political parties came into being, a sizeable portion of which use Islam as their symbol and ideological basis.
Assessing Dynamics of Democratisation
The book summarises the critique of these approaches, suggests a comprehensive alternative framework, and shows how the alternative works in reality through a case study of the largest of the new democracies, Indonesia.
Syria Divided
The civil war in Syria—which has claimed more than 600,000 lives and displaced over half of the country’s population since 2011—is an enormously complex conflict. The combatants include a wide array of state and nonstate forces, both Syrian and international. Adding to the war’s complexity, its many participants understand and explain the war in a range of different ways. For some, it is a fight for dignity and democracy; for others, a sectarian or communal conflict; still others see it as a fight against terrorism or a consequence of foreign interference. Ora Szekely draws on sources including in-depth interviews, conflict data, and propaganda distributed through social media to exa...
TikTok as a Marketing Channel for Influencer Marketing
Social media has experienced a steady increase in importance during the past years. This is especially true for the Chinese app TikTok, which is currently one of the fastest-growing social media platforms worldwide. At the same time brands are continuously employing influencers as a marketing tool. But what exactly is the role of the TikTok as a channel for influencer marketing? This book compares influencer marketing on TikTok with the already known social media channels Instagram and YouTube, and gives practical advice for businesses on how to effectively use TikTok.
