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Building Consumer-Brand Relationship in Luxury Brand Management
Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.
Proceedings of the International Symposium for Production Research 2018
The conference aims at forming a unique platform to bring together academicians and practitioners from industrial engineering and management engineering as well as from other disciplines working on production function applying the tools of operational research and production/operational management. Topics treated include: computer aided manufacturing, industry 4.0, big data and analytics, flexible manufacturing systems, fuzzy logic, industrial applications, information technologies in production management, optimization, production economy, production planning and control, productivity and performance management, project management, quality management, risk analysis and management, supply chain management.
Yalın Üretim ve Yalın Üretime Geçiş Çalışmaları
1950'li yıllardan sonra Toyota firmasında ortaya çıkmış ve yıllar süren uzun çabalar sonucu geliştirilmiş olan yalın üretim olgusu özellikle 1990'lı yıllardan sonra tüm dünyanın ilgisini çeker hale gelmiştir. Türkiye'de de bu çalışmalar son yıllarda artış göstermeye başlamış ve bu alanda yapılan uygulamalar giderek artmıştır. Bu kitapta yalın üretim hakkında bilgiler verilmesi akabinde, Türkiye'de faaliyet gösteren büyük ölçekli gıda firmalarında yalın üretim perspektifiyle, sahada detaylı gözlem yapılarak ve yetkililerle yüzyüze görüşmelerle birlikte inceleme yapılarak, detaylı analizler gerçekleştirilmiş ve bulguları paylaşılmıştır.
Building Consumer-brand Relationship in Luxury Brand Management
"This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world"--
Secure ICT Service Provisioning for Cloud, Mobile and Beyond
This book introduces a reference architecture that enhances the security of services offered in the information and communication technology (ICT) market. It enables customers to compare offerings and to assess risks when using third-party ICT services including cloud computing and mobile services. Service providers are given a comprehensive blueprint for security implementation and maintenance covering service portfolio management, bid phases and realization projects as well as service delivery management. The architecture is completely modular and hierarchical. It contains a security taxonomy organizing all aspects of modern industrialized ICT production. The book also describes a wealth of security measures derived from real-world challenges in ICT production and service management.
Glocalization
This book seeks to provide a critical introduction to the under-theorized concept of Glocalization. While the term has been slowly diffused into social-scientific vocabulary, to date, there is no book in circulation that specifically discusses this concept. Historically theorists have intertwined the concepts of the ‘global’ and the ‘glocal’ or have subsumed the ‘glocal’ under other concepts – such as cosmopolitanization. Moreover, theorists have failed to give ‘local’ due attention in their theorizing. The book argues that the terms ‘global’, the ‘local’ and the ‘glocal’ are in need of unambiguous and theoretically and methodologically sound definitions. This i...
