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In the rapidly evolving digital era, businesses undergo profound transformations requiring strategic adaptation and optimization. Digital Business and Optimizing Operating Strategies delves into the intricate interplay between digital technology and business strategies, exploring various facets such as management, marketing, finance, human resources, and more within the digital market structure. This comprehensive book critically examines enterprises' skills, productivity, and adaptability in response to technological advancements and customer expectations. Covering a wide range of sub-topics, this book addresses the management of social media applications, the technological capabilities of ...
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
Todays manufacturing systems are undergoing significant changes in the aspects of planning, production execution, and delivery. It is imperative to stay up-to-date on the latest trends in optimization to efficiently create products for the market. The Handbook of Research on Applied Optimization Methodologies in Manufacturing Systems is a pivotal reference source including the latest scholarly research on heuristic models for solving manufacturing and supply chain related problems. Featuring exhaustive coverage on a broad range of topics such as assembly ratio, car sequencing, and color constraints, this publication is ideally designed for practitioners seeking new comprehensive models for problem solving in manufacturing and supply chain management.
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This volume presents varied approaches concerning the relation between cinema and politics which focus on policies, eras, countries, mainstream and art cinema productions, transnational examples, changing narratives and identities. Both cinema and politics have actors and directors for their scenes, and in this sense their discourses intermingle. The performances of the “actors/actresses” in both arenas attract particular attention. The actors, directors, and producers with ‘hyphenated/creolised/hybrid identities’ such as German-Turks, directors of Balkan cinema, or Italian filmmakers of Turkish origin give a wide and refreshing perspective to the discussion of Europe in the media. What these ‘mediated identities’ represent goes beyond the limits of the old Europe, towards the different sensitivity of the New Europe. Scholars and advanced students of Film Studies, European Studies, Identity Politics, Migration / Emigration and Gender Studies will find this volume of integral importance to their work.
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Genç gezgin 72 yazarımızın gezi yazılarından oluşan bu gezi kitabını yayınlayarak Türkiye'de bir ilki gerçekleştirdik... Yayına hazırlayanlar; Necati Ekmekçioğlu, Ahu Ünsal, Murat Özsoy Kitabımızın geliri, Birleşmiş Milletler Çocuk Fonu Unicef Türkiye Milli Komitesi'ne bağışlanmıştır.