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You are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years’ experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office.
An attempt to understand the contemporary city at a moment when globalisation has exploded its scale beyond our grasp. Abandoning topography,ideology, representation, and context, the authors resort to pure data to discover what agenda for architecture and urbanism a numerical approach could provoke.--Provided by publisher.
Does Architecture Shape the City or Vice Versa? Architecture is a visual object that most strongly shape the face of any city. And in this 3 volume, Archinesia trying to discusses cities in their relation to architecture with seven urban experts to give an answer about the architecture of Jakarta. Completed with written interview with Syed Sobri Zubir (associate professor at Universiti Teknologi MARA (UTM) Malaysia, to gain a clearer perspective of this edition’s main topic “Does Architecture Shape the City or Vice Versa?”; Current Project From Southest Asia : Andra Matin DCM Jakarta Indra Tata Adilaras Wilkinson Eyre Architects DP Architects Ong & Ong Singapore Bangkok Project Company Limited Openbox / Thailand Vo Trong Nghia / Vietnam a21 Studio / Vietnam Moh Hack & Partner / Brunai
Aid workers commonly bemoan that the experience of working in the field sits uneasily with the goals they’ve signed up to: visiting project sites in air-conditioned Land Cruisers while the intended beneficiaries walk barefoot through the heat, or checking emails from within gated compounds while surrounding communities have no running water. Spaces of Aid provides the first book-length analysis of what has colloquially been referred to as Aid Land. It explores in depth two high-profile case studies, the Aceh tsunami and Hurricane Katrina, in order to uncover a fascinating history of the objects and spaces that have become an endemic yet unexamined part of the delivery of humanitarian assistance.
In the late twentieth and early twenty-first centuries, concerns about the environment and the future of global capitalism have dominated political and social agendas worldwide. The culture of excess underlying these concerns is particularly evident in the issue of trash, which for environmentalists has been a negative category, heavily implicated in the destruction of the natural world. However, in the context of the arts, trash has long been seen as a rich aesthetic resource and, more recently, particularly under the influence of anthropology and archaeology, it has been explored as a form of material culture that articulates modes of identity construction. In the context of such shifting,...
In cooperation with Ilka and Andreas Ruby, book architectural MVRDV assembled a redefined architecture monograph about its realized work, featuring testimonies, journalistic articles, unpublished images and accessible drawings. The architects of MVRDV are famous for their visionary research and thought provoking projects such as Pig City and Grand Paris. In 20 years of practice the office also realized a big portfolio of buildings and urban plans, including Villa VPRO, Balancing Barn and Mirador Madrid.book architectural.
An exploration of the Evolutionary City by simulating the challenges of urban growth, decline, and vitality.
This accessible and innovative book examines to what extent copyright protects a range of subjects which are engaged in the creation and management of literary and artistic works, and how such subjects use copyright to protect their interests.
This book aims to brige the gap between engineers' and architects' understanding of structural form. Its intention is to inspire the development of innovative and viable structures. It presents case studies where imaginative structural forms are in harmony with the architectural concept and at the same time present very efficient solutions to technical and structural problems.
A visual and global chronicle of the triumphs, challenges, and impact of over 100 women in architecture, from early practitioners to contemporary leaders. Marion Mahony Griffin passed the architectural licensure exam in 1898 and created exquisite drawings that buoyed the reputation of Frank Lloyd Wright. Her story is one of the many told in The Women Who Changed Architecture, which sets the record straight on the transformative impact women have made on architecture. With in-depth profiles and stunning images, this is the most comprehensive look at women in architecture around the world, from the nineteenth century to today. Discover contemporary leaders, like MacArthur Fellow Jeanne Gang, spearheading sustainable design initiatives, reimagining cities as equitable spaces, and directing architecture schools. An essential read for architecture students, architects, and anyone interested in how buildings are created and the history behind them.