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How To Win Work
You are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years’ experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office.
Metacity Datatown
An attempt to understand the contemporary city at a moment when globalisation has exploded its scale beyond our grasp. Abandoning topography,ideology, representation, and context, the authors resort to pure data to discover what agenda for architecture and urbanism a numerical approach could provoke.--Provided by publisher.
MVRDV Buildings
In cooperation with Ilka and Andreas Ruby, book architectural MVRDV assembled a redefined architecture monograph about its realized work, featuring testimonies, journalistic articles, unpublished images and accessible drawings. The architects of MVRDV are famous for their visionary research and thought provoking projects such as Pig City and Grand Paris. In 20 years of practice the office also realized a big portfolio of buildings and urban plans, including Villa VPRO, Balancing Barn and Mirador Madrid.book architectural.
The Women Who Changed Architecture
A visual and global chronicle of the triumphs, challenges, and impact of over 100 women in architecture, from early practitioners to contemporary leaders. Marion Mahony Griffin passed the architectural licensure exam in 1898 and created exquisite drawings that buoyed the reputation of Frank Lloyd Wright. Her story is one of the many told in The Women Who Changed Architecture, which sets the record straight on the transformative impact women have made on architecture. With in-depth profiles and stunning images, this is the most comprehensive look at women in architecture around the world, from the nineteenth century to today. Discover contemporary leaders, like MacArthur Fellow Jeanne Gang, spearheading sustainable design initiatives, reimagining cities as equitable spaces, and directing architecture schools. An essential read for architecture students, architects, and anyone interested in how buildings are created and the history behind them.
Reading MVRDV
In an old printing shop in Rotterdam, MVRDV produces designs and studies in the fields of architecture, urbanism and landscape design. Founded in Rotterdam in 1991 by Winy Maas, Jacob van Rijs and Nathalie de Vries, MVRDV has become a household name in the Netherlands and beyond. With experimental research projects and mind-bending architecture, MVRDV has carved itself a niche in the international scene over the past ten years. Classic projects include the gravity-defying WoZoCo old age home in Amsterdam, the headquarters for public broadcasting company VPRO in Hilversum, the Dutch pavilion for World Expo 2000 in Hanover, and the recently completed Housing Silo in Amsterdam. The firm's exper...
The Making of Grand Paris
A critical examination of metropolitan planning in Paris—the “Grand Paris” initiative—and the building of today's networked global city. In 2007 the French government announced the “Grand Paris” initiative. This ambitious project reimagined the Paris region as integrated, balanced, global, sustainable, and prosperous. Metropolitan solidarity would unite divided populations; a new transportation system, the Grand Paris Express, would connect the affluent city proper with the low-income suburbs; streamlined institutions would replace fragmented governance structures. Grand Paris is more than a redevelopment plan; it is a new paradigm for urbanism. In this first English-language exa...
Millennials in Architecture
Much has been written about Millennials, but until now their growing presence in the field of architecture has not been examined in-depth. In an era of significant challenges stemming from explosive population growth, climate change, and the density of cities, Millennials in Architecture embraces the digitally savvy disruptors who are joining the field at a crucial time, as it grapples with the best ways to respond to a changing physical world. Taking a clear-eyed look at the new generation in the context of the design professions, Darius Sollohub begins by situating Millennials in a line of generations stretching back to early Modernism, exploring how each generation negotiates the ones bef...
Costa Iberica
The popular coastal regions of Spain and Portugal, almost entirely financed by tourism, have become increasingly indistinguishable from any other heavily-visited beach front locale, be it Cancun, Miami, Rio, or Hawaii. Exploiting the natural beauty and local identity of this area, the tourism industry has covered the coastline with a commercial facade, building up a kind of "elongated city". Yet, even though this region at times has a higher population density than New York or Hong Kong, it has no significant cultural institutions or industrial infrastructure. This study, directed by Winy Maas and Jacob van Rijs of the famed architectural team MVRDV, and done as a student's workshop at the School of Architecture at the University of Catalunya, evaluates the distressing present condition as well as the potential dynamics of this coastal environment. Also included are tongue-in-cheek renderings of future developments were the tourism machine to continue unimpeded on its present course.
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Architecture, Crisis and Resuscitation
Studying the relation of architecture to society, this book explains the manner in which the discipline of architecture adjusted itself in order to satisfy new pressures by society. Consequently, it offers an understanding of contemporary conditions and phenomena, ranging from the ubiquity of landmark buildings to the celebrity status of architects. It concerns the period spanning from 1966 to the first years of the current century – a period which saw radical change in economy, politics, and culture and a period in which architecture radically transformed, substituting the alleged dreariness of modernism with spectacle.
