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From Awareness to Commitment in Public Health Campaigns
Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of the current awareness culture that simply leads to an ever-increasing cycle of awareness without behavioral change or sustained participation and support for causes. Then, they demonstrates how three factors (recognition involvement, knowledge-seeking and education, and participation) intersect to create commitment to solving and alleviating health problems through various methods of communication (social media, mass communication, and interpersonal communication).
Social Media and Strategic Communications
Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.
Lucky Strikes and a Three Martini Lunch
This second edition of Lucky Strikes and a Three Martini Lunch: Thinking About Television’s Mad Men explores the attributes of the AMC series that allow it to be such a popular and vital contribution to contemporary cultural discourse. Set in the 1960s in New York, the Emmy and Peabody-winning series follows the competitive, seductive, and oftentimes ruthless lives of the men and women of Madison Avenue’s advertising agencies. Many alluring and captivating qualities constitute the Mad Men experience: the way it evokes nostalgia, even from those who did not live in the era being portrayed; its interrogations of identities, and how these explorations of the past illuminate viewers’ conce...
1999 Hep: Higher Education Directory
Identify postsecondary, degree granting institutions in the U.S., its possessions and territories accredited by regional, national, professional and specialized agencies recognized as accrediting bodies by the U.S. Secretary of Education.
Mylee in the Mirror
Freshman year is just starting, and already Mylee fears her family is falling apart. She’s not interested in dating or any of the high-school drama it brings, but that’s just what she gets when Sam, the most popular guy at school, invites her to the Homecoming dance. Mylee needs advice, so she summons Aphrodite, Goddess of Love and Beauty, her secret confidant. Tyler is worried about Mylee, his best friend and teammate. Already sad about her family woes, he’s livid that Slimeball Sam is trying to ooze his way into her life. And she seems to be falling for Sam’s act! Worse, Ty is worried all this attention from such a popular guy will place Mylee officially out of his league. What does an ancient Greek goddess know about modern teenage romance? Can My and Ty save their friendship and discover what matters most?
Media & Culture
Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
This Won't Hurt
None
Converging Media
Converging Media,Third Edition, expertly covers today's rapidly changing landscape while preparing students for what comes tomorrow. Unlike any other book on the market, Converging Media's synthesis of industrial, cultural, and technological perspectives more accurately reflects today's world.This new approach demands a more balanced and nuanced understanding of the role that technology and digital media have played in our mass communication environment. This third edition has undergone several major changes to keep pace with the rapidly evolving world of media.
