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Communicating Fashion
How did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out from the crowd-- or was it just the cleanest outfit available? We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter -- not just to us personally, but also to the array of magazine editors, brand ambassadors and trend forecasters who make a living by selling to us. Communicating Fashion introduces key concepts from the intersecting worlds of fashion and communication studies to connect how people use clothing to express themselves and how media systems support that process. In doing so, Myles Ethan Lascity explores social, cultural and ethical issues through the work of fashion journalism, brand promotions and the growing role of online influencers as well as the impact of film, television and art on self-image and expression.
Communicating Fashion
How did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out - or was it just the cleanest outfit available? We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter - not just to us personally, but also to the magazine editors, brand ambassadors and trend forecasters who make a living by selling to us. Communicating Fashion introduces key concepts from the intersecting worlds of fashion and communication studies to connect how we all use clothing to express ourselves and how media systems support that process. In doing so, Myles Ethan Lascity explores social, ...
The Abercrombie Age
Be popular and good-looking—it's the key to a happy life. Luckily, with a bit of know-how and money, you, too, can have it all. At least, that's what teen pop culture was selling in surround sound at the turn of the millennium. From movies like Clueless to TV's Dawson's Creek to the music videos on MTV's Total Request Live and the catalogs of Abercrombie & Fitch, a consumer-minded ethos drove pop culture storytelling as millennials came of age in the late 1990s and early 2000s. But in the long shadow of the Great Recession, the upwardly mobile aspirations fostered by the era's popular culture and media seem to have been thwarted. Many millennials today lack the wealth their parents had at the same age, and the gaps between rich and poor rival those of the Gilded Age. The Abercrombie Age reconsiders teen popular culture from the turn of the twenty-first century, revealing how it told young people that life not only could but surely would get better. Far from frivolous or forgettable, the era's superficial, materialistic culture sold millennials unrealistic expectations of what life could offer, setting up a stark juxtaposition with the realities of today.
Lifestyle Journalism
Emerging roles of lifestyle journalism. Unpacking lifestyle journalism via service journalism and constructive journalism / Unni From and Nete Nørgaard Kristensen -- Idealised authenticity: analysing Jean Baudrillard's theory of simulation and its applicability to food coverage in city magazines / Joy Jenkins and Amanda Hinnant -- Journalism without news: the beauty journalist private/professional self in The guardian's "Below the line" comments / Lucía Vodanovic -- Experience, consumption and identity. Reconciling religion and consumerism: Islamic lifestyle media in Turkey / Feyda Sayan-Cengiz -- Travel journalists as cultural mediators: a qualitative discourse analysis on the "othering" ...
Consumer Identities
This edited collection explores the notion of agency by tracing the role and activities of consumers from the pre-internet age into the possible future. Using an overview of the historical creation of consumer identity, Consumer Identities demonstrates that active consumption is not merely a product of the digital age; it has always been a means by which a person can develop identity. Grounded in the acknowledgment that identity is a constructed and contested space, the authors analyze emerging dynamics in contemporary consumerism, ongoing tensions of structure and agency in consumer identities, and the ways in which identity construction could be influenced in the future. By exploring consumer identity through examples in pop culture, the authors have created a scholarly work that will appeal to industry professionals as well as academics.
Faux, Faux Fur
"Fashion's use of fur has been contentious for decades. Starting in the 1990s, groups such as the Human Society International and People for the Ethical Treatment of Animals (PETA), led a revolution against using real fur in products through their famed "I'd rather go naked than wear fur" campaign. In 1994, Calvin Klein became the first major fashion designer to go fur-free, after PETA occupied the company's New York City headquarters. More recently, National Geographic noted a rise in fashion use of fur and Karl Lagerfeld publicly defended the practice, even as designers like Michael Kors, Jimmy Choo, Armani, and Gucci have stopped the practice. Another issue has sprung up, though, thanks t...
Fashion Communication
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Cause for Collaboration
"Uniqlo, a Japanese specialty store of private-label apparel, operates under the umbrella of Fast Retailing, the world's fourth largest apparel retailer. Largely known for its abundance of brightly colored basics, Uniqlo has made itself a mass market, fast fashion force through diffusion lines with high-profile designers. At the same time Uniqlo has developed product lines using artwork and imagery as diverse as Andy Warhol's famed Campbell's Soup Cans and Disney's Steamboat Willie. These collaborations have helped Uniqlo become a global branding force as it moved into various markets and cultures. This case study outlines some of the collaborations Uniqlo has undertaken and asks students to think about how these collaborations alter the store's image. It will prompt students to critically think about which designers and entities Uniqlo has chosen to collaborate with and brainstorm potential partners for the chain."--Bloomsbury Publishing.
Buy Now
How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon’s consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into the background, becoming a sort of infrastructure that can be taken for granted. Amazon promotes the comfort and care of its customers (but not its wor...
Global Fashion Brands
Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods. Contributors examine the meaning behind branding in the context of contested power relations underpinning the production, marketing and consumption of style and fashion.
