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Marketing responsable
Premier ouvrage à traiter du marketing responsable, ce livre de référence allie la théorie et les exemples pratiques, en rattachant le marketing responsable aux grands principes de marketing dont la méthode SCP (segmentation ciblage positionnement) ou encore du mix marketing. L’ouvrage propose un résumé pluridisciplinaire du marketing responsable envisagé ici commeun projet managérial complet. Chaque chapitre est introduit par une mise en situation, propose de nombreux exemples pour illustrer les concepts, présente un résumé des points clés et prévoit des activités de réflexion critique ainsi que des exercices de révision. Outil de référence quotidien, l’ouvrage propos...
Marketing for Sustainable Development
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline. In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market.
Intelligent Communication Technologies and Virtual Mobile Networks
The book is a collection of high-quality research papers presented at Intelligent Communication Technologies and Virtual Mobile Networks (ICICV), held at Francis Xavier Engineering College, Tirunelveli, Tamil Nadu, India, during February 10–11, 2022. The book shares knowledge and results in theory, methodology and applications of communication technology and mobile networks. The book covers innovative and cutting-edge work of researchers, developers and practitioners from academia and industry working in the area of computer networks, network protocols and wireless networks, data communication technologies and network security.
The Oxford Handbook of Luxury Business
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Nostalgia, Anxiety, Politics: Media and Performing Arts in Egypt, Central-Eastern Europe, and Russia
This volume shows that the cultural production of nostalgia is a major tool for structuring feelings of resentment and anxiety. The current volume is concerned with collective nostalgia as it has been elicited, channeled, and weaponized by media production agents. The book aims to analyze how the performing arts and media (music, cinema, TV, etc.) generate and shape the feeling of collective nostalgia. It shows how the cultural production of nostalgia reflects distinct social-political contexts and serves particular political purposes. The collective monograph prioritizes cases from the post-Soviet context. However, the authors do not argue that the collapse of the socialist bloc in general,...
Advances in Digital Science
This book gathers selected papers that were submitted to the 2021 International Conference on Advances in Digital Science (ICADS 2021) that aims to make available the discussion and the publication of papers on all aspects of single and multi-disciplinary research on Conference topics (https://ics.events/icads-2021/). ICADS 2021 was held on February 19–21, 2021. An important characteristic feature of Conference is the short publication time and world-wide distribution. Written by respected researchers, the book covers a range of innovative topics related to: Advances in Digital Agriculture & Food Technology, Advances in Digital Economics, Advances in Digital Education, Advances in Public H...
Empirical Research for Futuristic E-Commerce Systems: Foundations and Applications
Recently, there has been an increase in the number of e-commerce users. This has caused online shopping to become a new and challenging market for e-commerce vendors. Security, inventory management, reliability, and performance of e-commerce websites are a few of the challenges associated with the rising popularity of e-commerce. On a daily basis, millions of e-commerce transactions are taking place. This generates a huge amount of data that can be used to solve the various challenges of e-commerce. Further study on how this data can be used to address these issues is required to propel businesses forward. Empirical Research for Futuristic E-Commerce Systems: Foundations and Applications sha...
Revolutions in Product Design for Healthcare
This book coherently presents advances in design principles, processes, and methods in healthcare product design. It captures the implications of technological advances on designing healthcare products especially when market and societal needs pull each other in opposite directions. The contents focus on innovative design thinking processes and methods in developing healthcare products, applications of digital technologies in healthcare product design, amalgamation of artificial intelligence and design thinking for healthcare product design and quality, sustainability, and regulatory aspects in the design process. This book is a useful reference for those in the industry and academia.
