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Deception
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Public Relations and Participatory Culture
While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts. The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dy...
After Midnight
Contributions by Apryl Alexander, Alisia Grace Chase, Brian Faucette, Laura E. Felschow, Lindsay Hallam, Rusty Hatchell, Dru Jeffries, Henry Jenkins, Jeffrey SJ Kirchoff, Curtis Marez, James Denis McGlynn, Brandy Monk-Payton, Chamara Moore, Drew Morton, Mark C. E. Peterson, Jayson Quearry, Zachary J. A. Rondinelli, Suzanne Scott, David Stanley, Sarah Pawlak Stanley, Tracy Vozar, and Chris Yogerst Alan Moore and Dave Gibbons’s Watchmen fundamentally altered the perception of American comic books and remains one of the medium’s greatest hits. Launched in 1986—“the year that changed comics” for most scholars in comics studies—Watchmen quickly assisted in cementing the legacy that co...
The Rise of Transtexts
This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe. On the one hand exists industrial transmedia texts, produced by supposedly authoritative authors or entities and directed to active audiences in the aim of fostering engagement. On the other hand are fan-produced transmedia texts, primarily intended for fellow members of the fan communities, with the Internet allowing for connections and collaboration between fans. Through both case studies and more general analyses of audience participation and reception, employing the artistic, marketing, textual, industrial, cultural, social, geographical, technological, historical, financial and legal perspectives, this multidisciplinary collection aims to expand our understanding of both transmedia storytelling and fan-produced transmedia texts.
Phenomenology and Media
During the first decade of its existence, from 1999 to 2008, the Society for Phenomenology and Media held annual international conferences in San Diego (California), Puebla (Mexico), Krakow (Poland), Helsinki (Finland), Buenos Aires (Argentina), Provo (Utah), and Monmouth (Oregon). Papers delivered at these conferences were published in the Society's journal, Glimpse. The current volume is an anthology of essays drawn from the first ten years of Glimpse. From its birth, the Society sought to bridge the gap between contemporary media theory and practice and phenomenological insight. Essays in this anthology include work on digital representation, film, mobile communication, cyberspace, medieval manuscripts, print, radio, the stage, TV, virtual reality, and other media, as well as theoretical papers dealing with media aesthetics, epistemology, ethics, politics, and ontology.
A Companion to Media Fandom and Fan Studies
A Companion to Media Fandom and Fan Studies offers scholars and fans an accessible and engaging resource for understanding the rapidly expanding field of fan studies. International in scope and written by a team that includes many major scholars, this volume features over thirty especially-commissioned essays on a variety of topics, which together provide an unparalleled overview of this fast-growing field. Separated into five sections—Histories, Genealogies, Methodologies; Fan Practices; Fandom and Cultural Studies; Digital Fandom; and The Future of Fan Studies—the book synthesizes literature surrounding important theories, debates, and issues within the field of fan studies. It also traces and explains the social, historical, political, commercial, ethical, and creative dimensions of fandom and fan studies. Exploring both the historical and the contemporary fan situation, the volume presents fandom and fan studies as models of 21st century production and consumption, and identifies the emergent trends in this unique field of study.
Revisiting Imaginary Worlds
The concept of world and the practice of world creation have been with us since antiquity, but they are now achieving unequalled prominence. In this timely anthology of subcreation studies, an international roster of contributors come together to examine the rise and structure of worlds, the practice of world-building, and the audience's reception of imaginary worlds. Including essays written by world-builders A.K. Dewdney and Alex McDowell and offering critical analyses of popular worlds such as those of Oz, The Lord of the Rings, Star Trek, Star Wars, Battlestar Galactica, and Minecraft, Revisiting Imaginary Worlds provides readers with a broad and interdisciplinary overview of the issues and concepts involved in imaginary worlds across media platforms.
The New Audience for Old TV
In 2020-21, the classic HBO show The Sopranos (1999-2007) saw a rapid increase in viewership and was proclaimed to be one of the “hottest shows of lockdown” by outlets like The Guardian and GQ. This resurgent popularity of The Sopranos raises important analytical questions for media scholars—how do audiences understand a complex text like The Sopranos in a radically different televisual and cultural context? Did they adapt the show to fit the particularities of the present moment or was it simply a nostalgic escape from the bleak conditions of the pandemic? Perhaps most importantly though, did the distinct televisual environment of the 2020s bring with it markedly new ways for audience...
Imagining Transmedia
How the blurring of media forms—transmedia—became the default for how we experience narratives, and how that cultural transformation has redefined the worlds of education, entertainment, and our increasingly polarized public discourse. Over the past decade, the power of narrative has been unleashed with awesome and terrifying consequences, and it has been consumed in its blurred media forms by millions of people as news, entertainment, and education. Imagining Transmedia, edited by Ed Finn, Bob Beard, Joey Eschrich, and Ruth Wylie, explores the surprising ways that narratives working across media forms became the default grammar for both media consumption and personal expression and how ...
