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The Theory of the Marketing Firm
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book. It assumes the proposition, uncontroversial enough to marketing academics and students, that contemporary firms can survive and prosper – achieve their financial goal, be it the maximization of profit or sales or growth – only if they respond appropriately to those imperatives: specifically, the forces that promote consumer discretion a...
Research Anthology on Strategies for Maintaining Successful Family Firms
Family-owned businesses account for many of the small and medium-sized enterprises that exist around the world in various industries. Due to their unique make up, these firms are often heavily influenced by family dynamics that must be reconciled by family and non-family workers alike in order to ensure the sustainability of the business. As smaller businesses competing against an increasingly globalized economy and more directly impacted by economic instability, especially in the wake of the COVID-19 pandemic, these businesses must continue to improve their practices and processes in order to not only survive but thrive. The Research Anthology on Strategies for Maintaining Successful Family...
Aurangzeb
Aurangzeb Alamgir (r. 1658-1707), the sixth Mughal emperor, is widely reviled in India today. ... While many continue to accept the storyline peddled by colonial-era thinkers--that Aurangzeb, a Muslim, was a Hindu-loathing bigot--there is an untold side to him as a man who strove to be a just, worthy Indian king.
Ziyaret Tepe
This unique record charts the important archaeological finds over 18 years at Ziyaret Tepe in southeast Turkey - site of Tushan, a provincial capital of the Assyrian Empire dating back to the 9th century BC. Informative, scholarly, copiously illustrated, personal and extremely readable, this groundbreaking book sets a new benchmark in the field.
Mushrooms
The white button mushroom, Agaricus bisporus is one of the most widely cultivated mushroom species in the world. It is favored for its high nutritional value and multiple health benefits, especially by consumers interested in vegan and clean eating. This book presents fundamental guidelines for mushroom production as well as major scientific findings in this field. It covers mushroom production and trade, substrates properties, compost quality, breeding, pests and diseases, harvesting, and post-harvest technologies. With practical information on methods used by both commercial and small-scale growers. This is a valuable resource for researchers and students in horticulture, as well as professionals and growers.
Excavations at Thermi in Lesbos
Originally published in 1936, this book contains a record of excavations at Thermi on the Greek island of Lesbos, led by renowned British archaeologist Winifred Lamb (1894-1963) over a period of several years in the late 1920s and early 1930s. The text is well supplied with drawings and plates of the various buildings and artefacts uncovered during the excavation, the majority of which are from the Bronze Age. This book will be of value to anyone with an interest in Lamb's work, ancient history or Bronze Age Greece.
Risk Management
This volume offers new, convincing empirical evidence on topical risk- and risk management-related issues in diverse settings, using an interdisciplinary approach. The authors advance compelling arguments, firmly anchored to well-accepted theoretical frameworks, while adopting either qualitative or quantitative research methodologies. The book presents interviews and surveys with risk managers to gather insights on risk management and risk disclosure in practice. Additionally, the book collects and analyzes information contained in public reports to capture risk disclosure and perceptions on risk management impacts on companies’ internal organization. It sheds light on financial and market...
The Palgrave Encyclopedia of Strategic Management
The Palgrave Encyclopedia of Strategic Management has been written by an international team of leading academics, practitioners and rising stars and contains almost 550 individually commissioned entries. It is the first resource of its kind to pull together such a comprehensive overview of the field and covers both the theoretical and more empirically/practitioner oriented side of the discipline.
