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Professional Services Marketing
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected prof...
Silk and Insight
This is a tale based on the strike which took place in the mid-1950s at Omi Kenshi, a silk manufacturer not far from Tokyo. The events described reflect the management / labour tensions of the period and is a piece of social commentary on the transformation of Japanese business.
Information Needs Analysis
If you want to provide an information service that truly fulfils your users' needs, this book is essential reading. Analysing and assessing the information needs of clients is key to the provision of effective service and appropriate collections in both face-to-face and virtual library services. The importance of information needs analysis is widely recognized by information professionals, but currently there is little substantive, detailed work in the professional literature devoted to this important topic. This new book is designed to fill that gap, by supporting practitioners in developing an information needs analysis strategy, and offering the necessary professional skills and technique...
A Brief History of Imbecility
Takamura Kotaro (1883-1956) drew on his studies in New York, London, and Paris to lay the foundations in Japan for Western-style Japanese sculpture through his intricate wood carvings and powerful bronzes. But Takamura also composed poems infused with startling energy, directness, and narrative clarity. Among the first to use the vernacular masterfully in verse, he has long been recognized as one of Japan's premier modern poets. Takamura thus stood in the confluence of two artistic currents, both shaping and being shaped by them. His personal experiences, from exultation to tragedy, found expression through this dynamic. Hiroaki Sato now captures a lucid picture of Takamura's eloquent strugg...
The Generation X Librarian
Generation X includes individuals born roughly between 1961 and 1981. This generation has faced major advances in technology, environmental degradation, and widening economic injustice, all of which affect libraries and librarians. This collection of critical essays highlights the special challenges that face Generation X librarians. Topics covered include management and leadership, rapidly changing technology, social attitudes and stereotypes within popular culture, and how Generation X librarians have responded to or developed in response to those themes. This work fills many of the gaps present in the professional literature on librarianship and our younger generations.
A Kiss for the Absolute
The first book of poems by the great Japanese surrealist to be published in English In 1923, Shuzo Takiguchi’s first year at Tokyo’s Keio University was cut short by the Great Kanto Earthquake, which nearly destroyed the Japanese capital. When he returned to school two years later, he was hit by a second earthquake—French Surrealism. Takiguchi (1903–1979) began to write surrealist poems, translate surrealist writers, curate exhibitions of surrealist art, write art criticism, and, later, paint, helping introduce Surrealism to Japan. He eventually became a major Japanese artistic and cultural figure whose collected works number fourteen volumes. In A Kiss for the Absolute, Mary Jo Bang...
Japanese Women Poets: An Anthology
Throughout history, Japanese women have excelled in poetry - from the folk songs of the Kojiki (Record of Ancient Matters) compiled in 712 and the court poetry of the 9th to the 14th centuries, on through the age of haikai and kanshi to the 19th century, into the contemporary period when books of women's poems have created a sensation.This anthology presents examples of the work of more than 100 Japanese women poets, arranged chronologically, and of all the major verse forms: choka, tanka, haikai (haiku), kanshi (verse written in Chinese), and free verse. The poems describe not just seasonal changes and the vagaries of love - which form the thematic core of traditional Japanese poetry - but ...
Strategies for Regenerating the Library and Information Profession
This volume comprises papers prepared for the 8th World Conference on Continuing Professional Development (Bologna, Italy, 18-20 August 2009). Within the broad theme of creating a positive work environment for a multi-generational workforce in library and information organizations, the conference addresses managing between and across generations, mentoring and coaching, attracting people to the profession and developing a new generation of leaders, re-skilling and transferability of skills, succession planning and passing on knowledge.
The Survival Kit For Libraries (A Marketing Approach)
The Survival Kit For Libraries (A Marketing Approach) The present book deals with the study and application of Marketing Management in Library and Information Centers in ICT envi-ronment. There is no contradiction now a days in accepting the fact that the application of Marketing Management Principles, Methods and Techniques for the promotion of LIS Products and Services is not only imperative but also extremely important to the survival of library and information centres. The book fulfils some objectives by providing a detail explanation of the vital elements of marketing of library products and services. The book covers chapters like fundamentals of marketing of library products and servic...
