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Review of Marketing Research
This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
Perspectives on Consumer Behaviour
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
Review of Marketing Research
This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
Bone and Cartilage Regeneration
This invaluable resource discusses clinical applications with effects and side-effects of applications of stem cells in bone and cartilage regeneration. Each chapter is contributed by a pre-eminent scientist in the field and covers such topics as skeletal regeneration by mesenchymal stem cells, clinical improvement of mesenchymal stem cell injection in injured cartilage and osteoarthritis, Good manufacturing practice (GMP), minimal critera of stem cells for clinical applications, future directions of the discussed therapies and much more. Bone & Cartilage Regeneration and the other books in the Stem Cells in Clinical Applications series will be invaluable to scientists, researchers, advanced students and clinicians working in stem cells, regenerative medicine or tissue engineering.
The U.S. Brewing Industry
A definitive study that uses a blend of theory, history, and data to analyze the evolution of the US brewing industry; draws on theoretical tools of industrial organization, game theory, and management strategy. This definitive study uses theory, history, and data to analyze the evolution of the US brewing industry from a fragmented market to an emerging oligopoly. Drawing on a rich and extensive data set and applying the theoretical tools of industrial organization, game theory, and management strategy, the authors provide new quantitative and qualitative perspectives on an industry they characterize as "a veritable market laboratory." The US brewing industry illustrates many of the importa...
Completing College
Even as the number of students attending college has more than doubled in the past forty years, it is still the case that nearly half of all college students in the United States will not complete their degree within six years. It is clear that much remains to be done toward improving student success. For more than twenty years, Vincent Tinto’s pathbreaking book Leaving College has been recognized as the definitive resource on student retention in higher education. Now, with Completing College, Tinto offers administrators a coherent framework with which to develop and implement programs to promote completion. Deftly distilling an enormous amount of research, Tinto identifies the essential ...
Law of Wills decoded
About the book Law relating to Wills has evoked curiosity amongst Judges, lawyers and law students alike. This book offers exhaustive commentary on principles governing this law and illustrates them with contemporary case laws. The book does not contain many judicial authorities of colonial period which have lost relevance in current times, but it does examine the relevant pronouncements. The book discusses concepts which are fundamental to exercise of testamentary jurisdiction, in detail which often engages courts. Four chapters elaborate on law relating to execution and proof of Will. Three chapters are devoted to discussing law relating to grant of probate and letters of administration. Concept of revocation of Will and revocation of probate and letters of administration has been discussed in one chapter each. Other aspects of law, which do not much invite much attention of courts like construction of Will, jurisdiction of court, powers and duties of executors and administrators, void bequest, vesting of legacy, contingent bequest, conditional bequest etc. have also received their due share in the book. Authors have discussed novel concepts like 'Living Will' in this book.
CEO's NO.1 Sweetheart
On the night of their wedding, a stack of nude photos had pushed her into a corner. Her husband had betrayed her, her mother had died, and she had been disfigured by a disaster. She had been saved by a stroke of luck and thus embarked on a path of revenge ... In order to take revenge on her enemy, she deliberately approached the man at the top of the pyramid, using him to help her fight her enemy and seize the company. Originally, she wanted to make a meritorious retreat, but who knew that she was pregnant with a small tadpole?
