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Manajemen Komunikasi Digital Terkini
Proses komunikasi di dunia digital, tidak berlangsung di ruang hampa, karena itu penting untuk membenahi tata kelola dari pola komunikasi digital. Komunikasi digital adalah realitas dan bentuk baru dari kehidupan manusia modern. Format tersebut, membentuk kompleksitas serta budaya yang menyertainya. Perencanaan komunikasi digital menjadi sebuah hal vital di masa kini. Bila tidak mampu dikelola, kegagalan komunikasi digital bisa jadi berdampak fatal bagi eksistensi sebuah citra. Buku ini menawarkan perspektif yang lengkap dalam mengelola strategi komunikasi digital. Pada akhirnya, buku yang dirangkum dari beberapa penulis yang dijadikan sebuah kolaborasi ini menawarkan kedalaman pembahasan dari aspek teoritik hingga tingkat praktis, disertai berbagai detail operasional dalam mengelola hingga mengukur keberhasilan manajemen komunikasi digital. Semoga dengan kehadiran buku ini dapat menambah khazanah ilmu pengetahuan dan wawasan akan pengetahuan tentang manajemen komunikasi digital terkini.
MANAJEMEN PEMASARAN : SAAT INI DAN MASA DEPAN
Kegiatan pemasaran harus dijalankan berdasarkan falsafah pemasaran yang efisien, efektif dan bertanggungjawab sosial, yang telah dipikirkan dengan matang mengenai dampak produk yang dipasarkan terhadap konsumen dan lingkungannya. Ekspektasi konsumen saat ini semakin meningkat, apalagi dilihat dari pemasaran harus semakin relevant, useful, and assistive experiences. Dunia online dan offline kini tidak bisa dibatasi masing-masing. Kedua dunia ini harus dapat bersinergi untuk memaksimalkan produktivitas dari marketing. Tumbuhnya berbagai inovasi, memunculkan beragam jenis measurement tool untuk mengukur jejak konsumen melalui channel, gawai, dan tipe-tipe media membantu menjembatani dunia digital dan fisik. Dalam hal ini manajemen pemasaran dilakukan sebagai bentuk analisis untuk mengetahui pasar dan lingkungan pemasarannya, sehingga dapat diperoleh seberapa besar peluang untuk merebut pasar dan seberapa besar ancaman yang harus dihadapi. Semoga buku ini dapat digunakan untuk memberikan wawasan teoretis dan praktis bagi para praktisi pemasaran yang bekerja di perusahaan besar, menengah maupun kecil, dan juga sangat bermanfaat bagi para pengusaha untuk menyusun rencana pemasarannya
Manajemen Pendidikan Madrasah & Perguruan Tinggi Islam
Manajemen pendidikan pada prinsipnya merupakan suatu bentuk penerapan manajemen atau administrasi dalam mengelola, mengatur dan mengalokasikan sumber daya yang terdapat dalam dunia pendidikan, fungsi administrasi pendidikan merupakan alat untuk mengintegrasikan peranan seluruh sumber daya guna tercapainya tujuan pendidikan.
Differentiate or Die
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
Women Entrepreneurs and the Global Environment for Growth
Women's entrepreneurship research and the understanding of factors influencing the growth of women-owned business advanced significantly over the last decade. Yet, challenges remain. Women Entrepreneurs and the Global Environment for Growth provides wide-ranging insights on the challenges women entrepreneurs face growing their businesses and how these may be addressed. This volume is rooted in research and considers growth challenges both contextually and firm specific, provoking current thought and enriching the current literature on gender and entrepreneurship. Part one highlights how contextual factors, and especially social and familial settings of entrepreneurs, have a differential impa...
Studies in Educational Learning Environments
The study of classroom and school learning environments and their effects on students' learning has been going on for more than a century. Past efforts in the study of the learning environment and its determinants have indicated that it plays a major role in improving teaching and learning in primary, secondary and higher education.This book covers various dimensions of the learning environment, its underlying theory, the impact on learning, the curriculum and classroom management. It is organized in such a way as to provide a cross-national and multi-cultural forum for presenting and discussing research findings, as well as development and applications of various techniques and instruments in learning environment research.
Quantitative Ethnography
How can we make sense of make sense of the deluge of information in the digital age? The new science of Quantitative Ethnography dissolves the boundaries between quantitative and qualitative research to give researchers tools for studying the human side of big data: to understand not just what data says, but what it tells us about the people who created it. Thoughtful, literate, and humane, Quantitative Ethnography integrates data-mining, discourse analysis, psychology, statistics, and ethnography into a brand-new science for understanding what people do and why they do it. Packed with anecdotes, stories, and clear explanations of complex ideas, Quantitative Ethnography is an engaging introduction to research methods for students, an introduction to data science for qualitative researchers, and an introduction to the humanities for statisticians--but also a compelling philosophical and intellectual journey for anyone who wants to understand learning, culture and behavior in the age of big data.
Qualitative Research in Education
This outstanding new textbook provides a comprehensive overview of qualitative approaches to educational research. The text draws upon a broad range of real-life examples to describe and illustrate the methods through which educational data may be analyzed. Through a detailed yet concise explanation, the reader is then shown how these methods work and how their outcomes may be interpreted. Key features of this title include: - Links theory and practice by locating forms of analysis within a clear theoretical perspective. - Locates qualitative research in the social and cultural context in which it originates. - Contains a variety of `real-life′ examples and case studies. - Each chapter concludes with a set of exercises and questions for further discussion. Qualitative Research in Education presents a thorough explanation of the complexities of educational research and demonstrates the importance of placing this knowledge within cultural, linguistic and sociological contexts. It is an extremely informative text, which constitutes essential reading for those engaged in the research and analysis of educational data.
Introduction to Industrial/organizational Psychology
For courses in Industrial/Organizational Psychology and Psychology of Work Behavior.This inviting, comprehensive, student-oriented introduction to industrial/organizational psychology emphasizes the connections between theory and practice across the full spectrum of personnel issues, worker issues, work group and organizational issues, and work environment issues. Its focus on career information, employee-centered issues, and cutting-edge research ensures that students get and stay motivated--right from the beginning.
