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From Solo to Scaled
Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful. Who Should Read This Book? This book is for anyone who wants or needs to build a content strategy practice—for example, content writers, UX researchers and designers, Design Operations leaders and program managers, or any team that is focused on the user experience. Basically, it's for anyone who unde...
A Project Guide to UX Design
USER EXPERIENCE DESIGN is the multifaceted discipline of shaping digital products and systems into tools that are both useful and usable. Success as a UX designer extends beyond just knowledge of the latest technologies; it also involves diplomacy, management insight, and a solid grasp of business dynamics. In this updated guide, you'll learn to: Understand various roles in UX design, identify stakeholders, and increase collaboration across teams Define your project's purpose and scope collaboratively, from high-level objectives to fine details Identify the differences between methodologies such as waterfall, agile, and lean UX Delve into qualitative and quantitative user research, and use t...
The Design Conductors
Your favorite apps and programs share one thing in common: they are all thoughtfully designed. Design Operations is the business practice that ensures great design and great designers thrive and deliver meaningful impact. The Design Conductors is your comprehensive guide to DesignOps. You’ll learn how to successfully advocate for, build out, scale up, and ultimately operate design organizations. Who Should Read This Book? Although The Design Conductors is definitely for designers, it's also an essential field guide for product and project managers of all types. Anyone who works in the intersection of process and change management, such as healthcare, tech, or financial services, can learn ...
The Content Strategy Toolkit
In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content ...
Strategic Content Design
Good content isn’t magical—it’s thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design, you’ll learn how to create effective content, using hard-won research methods, best practices, and proven tips for conducting quantitative and qualitative content-focused research and testing. “This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX—by which I mean EVERYONE.” —Kristina Halvorson, CEO and Founder, Brain Traffic Who Should Read This Book? Content professionals of all types—copywriters, strategists, designers, managers, operations managers, and le...
Sustainable Content
Our digital lives have a significant carbon footprint Welcome to the digital age, which isn’t the sci-fi utopia we were promised. Our lives are increasingly digital, yet most people never consider the energy it takes to store, deliver, and consume the masses of data required to make the internet function. Whether we’re content consumers using retail websites and banking apps or content creators making video calls or posting on social media, the energy used for digital content has a shocking carbon footprint. Sustainable Content explores how we can measure and mitigate these environmental impacts. It delivers a foundational knowledge of sustainability, the effects of content creation and ...
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