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Goede samenwerking komt niet vanzelf. Dit spel maakt de belangrijkste aspecten van teamwork bespreekbaar. De opdrachtkaarten van het teamspel zijn ingedeeld in vijf thema's: missie, doelen, taken en rollen, werkafspraken en procedures, en onderlinge verhoudingen. Het teamspel ontleent zijn opzet aan het zogeheten teameffectiviteitsmodel. Het teameffectiviteitsmodel gaat uit van een hiërarchie van de genoemde vijf thema's, waarbij de thema's hoger in de piramide van invloed zijn op de lager gelegen thema's.
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Showcasing the expertise of top-tier specialists who contributed to the newly released guidelines for the care of thrombosis in cancer patients, this exciting guide was written and edited by members of the American Society of Clinical Oncology panel, (ASCO), on the prevention and treatment of cancer-associated thrombosis, among others, and provides
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How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.