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Marketing
La 4è de couv. indique : "Marketing An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from around the world. Now updated with the last ideas in digital marketing such as big data, analytics and social marketing as well as up-to-date case studies from a range of consumer and industrial brands including Netflix, Aldi, Spotify, Phillips, Renault and Airbus 380, this fourth edition combines the clarity and authority of the Kotler brand within the context of European marketing practice. Marketing An Introduction makes learning and teaching marketing more effective, easier and more enjoyable. The text's approachable style and design are well suited to cater to the enormous variety of students taking introductory marketing classes."
The Handbook of Mobile Market Research
The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation devices. The continuous surge of mobile innovation provides unprecedented access to real-time consumer behaviour. Mobile market research allows users to reach more people, engage more people, and collect more valuable data as respondents are free to engage at their own pace, on their own time. Industry...
If I Should Die
**WINNER of the 2014-2015 Waverton Good Read Award** If I Should Die is the astounding debut from British author Matthew Frank. ---------- When a homeless man walks into Greenwich police station and confesses a killing, it should be the admission that cracks open a murder enquiry. Instead, he stumbles out on to the street and collapses, bleeding from a stab wound he's attempted to repair himself . . . The newest member of the Met's murder investigation team, twenty-five year-old Afghan veteran Joseph Stark, doesn't believe the man's story. Yet it becomes clear that Stark and the down-and-out share a connection. And that this could provide the key to unlocking the case. Soon, the young detect...
Arguments in Syntax and Semantics
A guide to the relations between a predicate and its arguments, for researchers and advanced students in linguistics. Engages foundational issues in both syntax and semantics, with attention to the correspondence between structure at the two levels. Chapters include discussion questions and suggestions for further reading.
Ken Williams
Perhaps familiar today as an answer to sports trivia questions, Ken Williams (1890-1959) was once a celebrity who helped bring about a new kind of power baseball in the 1920s. One of the great sluggers of his era (and of all time), he beat Babe Ruth for the home run title in 1922, and became the first to hit 30 home runs and steal 30 bases in a season that year. Later recognized for his accomplishments, he was considered for but not inducted into the Hall of Fame. This first-ever biography of Williams covers his life and career, from his small town upbringing, to his unlikely foray into pro baseball, to his retirement years, when he served as a police officer and ran a pool hall in his hometown.
Ink
The product of a hardscrabble childhood, J. Mayo “Ink” Williams parlayed an Ivy League education into unlikely twin careers as a foundational producer of Black music and pioneering Black player in the early NFL. Clifford R. Murphy tells the story of an ambitious, upwardly mobile life affected, but never daunted, by white society’s racism or the Black community’s class tensions. Williams caroused with Paul Robeson, recorded the likes of Ma Rainey and Blind Lemon Jefferson, and lined up against Chicago Bears player-coach George Halas. Though resented by the artists he exploited, Williams combined a rock-solid instinct for what would sell with an ear for music that put him at the forefront of finding, recording, and blending blues and jazz. Murphy charts Williams’s wide-ranging accomplishments while providing portraits of the cutthroat recording industry and the possibilities, however constrained, of Black life in the 1920s and 1930s. Vivid and engaging, Ink brings to light the extraordinary journey of a Black businessman and athlete.
Only Child
Surviving a horrific school shooting, a six-year-old boy retreats into the world of books and art while making sobering observations about his mother's determination to prosecute the shooter's parents and the wider community's efforts to make sense of the tragedy.
