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What Might Have Been
Within a few short years, research on counterfactual thinking has mushroomed, establishing itself as one of the signature domains within social psychology. Counterfactuals are thoughts of what might have been, of possible past outcomes that could have taken place. Counterfactuals and their implications for perceptions of time and causality have long fascinated philosophers, but only recently have social psychologists made them the focus of empirical inquiry. Following the publication of Kahneman and Tversky's seminal 1982 paper, a burgeoning literature has implicated counterfactual thinking in such diverse judgments as causation, blame, prediction, and suspicion; in such emotional experience...
If Only
If you spend a lot of time thinking about “what might have been,” you’re not alone. In If Only, Neal Roese, Ph.D., one of the world’s top scientists studying regret, shows us that thoughts about what might have been are practically unavoidable. In fact, they are produced spontaneously by the brain with a very practical goal--to guide us toward improvement. But the same thoughts can bring the pain of regret. Is it worth the pain to get the improvement? Or should you live life with no regrets? Luckily, it’s not a package deal. The surprising message of If Only is that we can manage our regret style to maximize the gain and minimize the pain. In an entertaining and upbeat book that we...
Consumer Neuroscience
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and m...
Relative Deprivation
This book, first published in 2001, features integrative theoretical and empirical work from social psychology, sociology, and psychology.
The Psychology of Counterfactual Thinking
Brings together a collection of papers by social and cognitive psychologists. The essays in this volume contain theoretical insights. This book provides an overview of this topic for researchers, as well as advanced undergraduates and graduates in psychology.
A Past of Possibilities
An exploration of hypothetical turning points in history from Ancient Greece to September 11 What if history, as we know it, had run another course? Touching on alternate histories of the future and the past, or uchronias, A Past of Possibilities encourages deeper consideration of watershed moments in the course of history. Wide-ranging in scope, it examines the Boxer Rebellion in China, the 1848 revolution in France, and the assassination of Archduke Franz Ferdinand in 1914, and integrates science fiction, history, historiography, sociology, anthropology, and film. In probing the genre of literature and history that is fascinated with hypotheticals surrounding key points in history, Quentin Deluermoz and Pierre Singaravélou reach beyond a mere reimagining of history, exploring the limits and potentials of the futures past. From the most bizarre fiction to serious scientific hypothesis, they provide a survey of the uses of counterfactual histories, methodological issues on the possible in Social Sciences, and practical proposals for using alternate histories in research and the wider public.
Regret
Philosopher Paddy McQueen provides a detailed examination of the nature of regret and its role in decision-making. Additionally, he explores how experiences of regret are shaped by social discourses, especially those about gender and parenthood.
Kellogg on Branding
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
The Dynamics of Narrative Form
By redefining established topics of narratology, research has become highly diversified. The contributions to this volume neither synthesize developments nor work from shared postulates, but represent a fresh look at ongoing issues. Some scrutinize focalisation in a linguistic framework or in a poststructuralist vein; others take on reliable and unreliable narration in a pronominal perspective or the "unaddressed" reader who upsets the tidy schemes of narrative communication. Also outlined are a possible worlds approach to narrative time, a systematic treatment of metanarrative and a transgeneric application of narratology to poetry. The sequential ordering of narratives as a way of controlling reader response is examined in one article and in another is seen to elicit intertextual configurations. Both divergent and complementary, the contributions seek to integrate into narratological categories and methods the dynamic processes of narrative itself.
Forbidden Fruit
Could World War I have been averted if Franz Ferdinand and his wife hadn't been murdered by Serbian nationalists in 1914? What if Ronald Reagan had been killed by Hinckley's bullet? Would the Cold War have ended as it did? In Forbidden Fruit, Richard Ned Lebow develops protocols for conducting robust counterfactual thought experiments and uses them to probe the causes and contingency of transformative international developments like World War I and the end of the Cold War. He uses experiments, surveys, and a short story to explore why policymakers, historians, and international relations scholars are so resistant to the contingency and indeterminism inherent in open-ended, nonlinear systems. Most controversially, Lebow argues that the difference between counterfactual and so-called factual arguments is misleading, as both can be evidence-rich and logically persuasive. A must-read for social scientists, Forbidden Fruit also examines the binary between fact and fiction and the use of counterfactuals in fictional works like Philip Roth's The Plot Against America to understand complex causation and its implications for who we are and what we think makes the social world work.
