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Marketing Peace for Social Transformation and Global Prosperity
War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate this ongoing issue, individuals, companies, and governments need to establish a fundamental change in the distribution of the world’s assets, resources, and ideals. Marketing Peace for Social Transformation and Global Prosperity is a pivotal reference source that provides vital research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analyzing and proposing various peace marketing campaigns, it showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace and promote the sustainability of resources and education. Highlighting topics such as civic engagement, conflict management, and symbolism, this book is ideally designed for policymakers, business leaders, professionals, theorists, researchers, and students.
Strategies for Promoting Sustainable Hospitality and Tourism Services
Tourism marketing is a vital tool in promoting the overall health of the global economy. This brings necessary revenue to particular regions of the world that have limited revenue producing resources and provides an opportunity for tourists to explore another culture, therefore building tolerance and overall exposure to different ways of life. Strategies for Promoting Sustainable Hospitality and Tourism Services is a crucial scholarly source that discusses interdisciplinary perspectives in the areas of global tourism and highlights cultural boundaries of strategic knowledge management through case studies. Featuring research on topics such as consumer behavior, cultural appreciation, and global economics, this book is ideally designed for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals.
Strategic Tools and Methods for Promoting Hospitality and Tourism Services
Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Capital Management and Budgeting in the Public Sector
To create an enhanced quality of life, attract business relocation, and enhance equity in access to public infrastructure, governmental bodies must take certain precautions with their money. Budgeting at such a high level requires careful evaluation and research that addresses every aspect of financial management. Capital Management and Budgeting in the Public Sector provides emerging research exploring the theoretical and practical aspects of long-term capital planning, annual capital budgeting, capital budget execution, and public spending evaluation. Featuring coverage on a broad range of topics such as fiscal federalism, political regime, and project execution management, this book is ideally designed for managers, accountants, professionals, practitioners, and researchers working in the areas of public finance and/or international development.
Promoting Productive Cooperation Between Space Lawyers and Engineers
A major non-technical challenge of space activities is ensuring productive cooperation, communication, and understanding between the engineers who design the mission and the space lawyers who cover its relevant legal aspects. Though both groups usually attain some level of understanding, it is only achieved after many years of experience in the space industry and through repeated contact with topics relevant to their projects. A basic understanding of the most important legal and technical aspects acquired earlier in their careers can facilitate better cooperation and more efficient development of space projects. Promoting Productive Cooperation Between Space Lawyers and Engineers is a pivot...
Building a Sustainable Transportation Infrastructure for Long-Term Economic Growth
Long-term economic growth and increasing vehicle congestion is creating a greater demand for efficient and safe transportation. The high cost of maintaining and fixing pre-existing infrastructure is leading the industry to realize that sustainable long-term transportation planning is needed to keep pace with the growing economy. Building a Sustainable Transportation Infrastructure for Long-Term Economic Growth examines contemporary transportation issues through the lens of various modes of transportation while also focusing on the importance of sustainability, urban planning, and funding. The book covers the topics of sustainability and climate change, public management and planning, financing of transportation infrastructure, and revenue and spending issues facing modern transportation infrastructure. It is ideally designed for engineers, planners, government officials, transportation specialists, legislators, researchers, academicians, students, and industry professionals seeking current research on sustainable transport systems.
Analytics, Operations, and Strategic Decision Making in the Public Sector
Analytics for the public sector involves the application of operations research and statistical techniques to solve various problems existing outside of the private sector. The use of analytics for the public sector results in more efficient and effective services for the clients and users of these systems. Analytics, Operations, and Strategic Decision Making in the Public Sector is an essential reference source that discusses analytics applications in various public sector organizations, and addresses the difficulties associated with the design and operation of these systems including multiple conflicting objectives, uncertainties and resulting risk, ill-structured nature, combinatorial design aspects, and scale. Featuring research on topics such as analytical modeling techniques, data mining, and statistical analysis, this book is ideally designed for academicians, educators, researchers, students, and public sector professionals including those in local, state, and federal governments; criminal justice systems; healthcare; energy and natural resources; waste management; emergency response; and the military.
Impacts of Political Instability on Economics in the MENA Region
Political instability can harm economic performance and is likely to shorten policymakers horizons, leading to sub-optimal short-term macroeconomic policies. This instability can also lead to a more frequent switch of policies, creating volatility and negatively affecting macroeconomic performance. Impacts of Political Instability on Economics in the MENA Region explores the results of financing challenges and strategies surrounding political unrest that center around the MENA region, as well as opportunities these challenges create for businesses and governments. Featuring research on topics such as debt, macroeconomics, and economic reform, this book is ideally designed for economists, investors, managers, multinational companies, policymakers, government officials, academicians, researchers, and advanced-level students furthering their research exposure to economic instability in the world today.
Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities
Healthcare and medical services have seen rapid development in various areas of the world, including Asia and Eastern Europe. These territories are now becoming a medical hub for many surrounding countries. Medical tourism is the practice of traveling to international regions for treatment that isn’t available locally. This subject has gained significant attention throughout the tourism industry, as researchers and professionals are searching for specific advancements of medical care and hospital development in numerous countries. Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities is a collection of innovative research on the methods and advancement of medical travel for treatment in various global regions and provides insights for the growth prospects of the medical tourism business. While highlighting topics including destination branding, community impact, and hospital management, this book is ideally designed for medical executives, hospital directors, researchers, policymakers, academicians, practitioners, scholars, and students seeking current research on tourism practices within the medical field.
