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Marketing Peace for Social Transformation and Global Prosperity
  • Language: en
  • Pages: 322

Marketing Peace for Social Transformation and Global Prosperity

  • Type: Book
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  • Published: 2018-12-07
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  • Publisher: IGI Global

War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate this ongoing issue, individuals, companies, and governments need to establish a fundamental change in the distribution of the world’s assets, resources, and ideals. Marketing Peace for Social Transformation and Global Prosperity is a pivotal reference source that provides vital research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analyzing and proposing various peace marketing campaigns, it showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace and promote the sustainability of resources and education. Highlighting topics such as civic engagement, conflict management, and symbolism, this book is ideally designed for policymakers, business leaders, professionals, theorists, researchers, and students.

Strategies for Promoting Sustainable Hospitality and Tourism Services
  • Language: en
  • Pages: 243

Strategies for Promoting Sustainable Hospitality and Tourism Services

  • Type: Book
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  • Published: 2020-06-26
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  • Publisher: IGI Global

Tourism marketing is a vital tool in promoting the overall health of the global economy. This brings necessary revenue to particular regions of the world that have limited revenue producing resources and provides an opportunity for tourists to explore another culture, therefore building tolerance and overall exposure to different ways of life. Strategies for Promoting Sustainable Hospitality and Tourism Services is a crucial scholarly source that discusses interdisciplinary perspectives in the areas of global tourism and highlights cultural boundaries of strategic knowledge management through case studies. Featuring research on topics such as consumer behavior, cultural appreciation, and global economics, this book is ideally designed for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals.

Strategic Tools and Methods for Promoting Hospitality and Tourism Services
  • Language: en
  • Pages: 345

Strategic Tools and Methods for Promoting Hospitality and Tourism Services

  • Type: Book
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  • Published: 2016-01-07
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  • Publisher: IGI Global

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Advertising and Branding: Concepts, Methodologies, Tools, and Applications
  • Language: en
  • Pages: 1838

Advertising and Branding: Concepts, Methodologies, Tools, and Applications

  • Type: Book
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  • Published: 2017-01-06
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  • Publisher: IGI Global

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Sustainability, Big Data, and Corporate Social Responsibility
  • Language: en
  • Pages: 279

Sustainability, Big Data, and Corporate Social Responsibility

  • Type: Book
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  • Published: 2022-04-24
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  • Publisher: CRC Press

This book aims to provide theoretical and empirical frameworks and highlights the challenges and solutions with using Big Data for Corporate Social Responsibility (CSR) and Sustainability in the field of digital transformation and tourism. Sustainability, Big Data, and Corporate Social Responsibility: Evidence from the Tourism Industry offers a theoretical and empirical framework in the field of digital transformation and applies it to the tourism sector. It discusses Big Data used with CSR and sustainability for the improvement of innovation and highlights the challenges and prospects. It presents a modern insight and approach for use by decision-makers as an application to solve various problems and explores how data collection can shed light on consumer behavior making it possible to account for existing situations and plan for the future. This book is intended to provide a modern insight for researcher, students, professionals, and decision-makers on the application of Big Data to improve CSR and sustainability in the tourism sector.

Bibliografia cǎrților in curs de apariție
  • Language: ro
  • Pages: 1006

Bibliografia cǎrților in curs de apariție

  • Type: Book
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  • Published: 2005
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  • Publisher: Unknown

None

Bibliografia națională română
  • Language: ro
  • Pages: 784

Bibliografia națională română

  • Type: Book
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  • Published: 2006
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  • Publisher: Unknown

None

Bibliografia națională a României
  • Language: ro
  • Pages: 1134

Bibliografia națională a României

  • Type: Book
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  • Published: 2006
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  • Publisher: Unknown

None

Bibliografia nati̦onală română
  • Language: ro
  • Pages: 1066

Bibliografia nati̦onală română

  • Type: Book
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  • Published: 2004
  • -
  • Publisher: Unknown

None

Strategies for Promoting Sustainable Hospitality and Tourism Services
  • Language: en

Strategies for Promoting Sustainable Hospitality and Tourism Services

  • Type: Book
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  • Published: 2020
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  • Publisher: Unknown

"This book discusses interdisciplinary perspectives in the areas of global tourism and highlights cultural boundaries of strategic knowledge management through case studies"--