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Boundary Spanning Elements and the Marketing Function in Organizations
  • Language: en
  • Pages: 174

Boundary Spanning Elements and the Marketing Function in Organizations

  • Type: Book
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  • Published: 2015-02-25
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  • Publisher: Springer

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.

ProjectX India
  • Language: en
  • Pages: 113

ProjectX India

ProjectX India | 1st July 2022 edition provides you with power-packed information on 270 projects, contracts and tenders from 61 sectors and sub-sectors of the Indian economy. In this issue we have covered 57 projects in Conceptual/Planning Stage, 18 Contract Awards, 112 Projects Under Implementation, 62 Tenders, and 21 other projects. The project information is provided along with nearest contacts as available in the public domain to facilitate B2B exchange. This e-book serves to all those who are interested to know and tap the project opportunities in the Construction, Infrastructure, and Industrial segment. Our aim is to serve you with the right information on upcoming and ongoing projects, contracts, and tenders from India. The business opportunities are coming to the fore each day, and we, at ProjectX, are eager to grab and provide the information which can make a difference to your business. Thank You and Happy Reading.

Handbook of Research on Customer Engagement
  • Language: en
  • Pages: 531

Handbook of Research on Customer Engagement

Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.

Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies
  • Language: en
  • Pages: 427

Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

  • Type: Book
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  • Published: 2013-03-31
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  • Publisher: IGI Global

Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.

Rediscovering the Essentiality of Marketing
  • Language: en
  • Pages: 910

Rediscovering the Essentiality of Marketing

  • Type: Book
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  • Published: 2016-06-27
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  • Publisher: Springer

This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriat...

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
  • Language: en
  • Pages: 285

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

  • Type: Book
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  • Published: 2014-10-23
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  • Publisher: Springer

​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, Maryland.​

Successful Customer Relationship Management Programs and Technologies: Issues and Trends
  • Language: en
  • Pages: 359

Successful Customer Relationship Management Programs and Technologies: Issues and Trends

  • Type: Book
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  • Published: 2012-03-31
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  • Publisher: IGI Global

"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.

Phone Clones
  • Language: en
  • Pages: 189

Phone Clones

Transnational customer service workers are an emerging touchstone of globalization given their location at the intersecting borders of identity, class, nation, and production. Unlike outsourced manufacturing jobs, call center work requires voice-to-voice conversation with distant customers; part of the product being exchanged in these interactions is a responsive, caring, connected self. In Phone Clones, Kiran Mirchandani explores the experiences of the men and women who work in Indian call centers through one hundred interviews with workers in Bangalore, Delhi, and Pune. As capital crosses national borders, colonial histories and racial hierarchies become inextricably intertwined. As a resu...

Courage
  • Language: en
  • Pages: 151

Courage

  • Type: Book
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  • Published: 2021-10-21
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  • Publisher: Notion Press

This book is intended to be my autobiography, as I wanted to present the story that I have lived for the last 7 years. It has a lot of drama and emotions. Hi, I am Nikhil and I intend to take the reader through a journey of my life, my formative years, college and my corporate life, to provide an account of how scores of individuals and incidents have shaped me into what I am today. While I do explain courage and take it miles away from (or nearer to) the dictionary definition, I hope the reader acknowledges the efforts and the people that shaped me and my path. It is a story of courage that every innovator needs to traverse the potholes of despair by providing a method to the madness.