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This essential resource provides readers with the plans and real examples to market and grow a successful practice. The guide is filled with practical marketing tips and strategies based around the five components of a successful practice.
Most clinical practices are not prepared for a disaster, and failure to prepare for a disaster can have devastating consequences on a medical practice, the physicians, and the patients. Disaster Planning for the Clinical Practice describes the types of disasters that can affect medical practices, suggests steps for disaster planning, and identifies the necessary procedures for restarting the practice after a disaster has occurred. Natural disasters are not the most common casue of practice failure - man-made disasters such as computer crashes, power outages, and loss of electronic data are more likely to impact a medical practice. This book offers suggestions on the preparation of a disaster...
Building on the foundation of the previous edition, this book takes readers to the next level of management of medical practices for the 21st century. The road to becoming a physician is not an easy one to travel, nor does it become easier once a doctor completes his\her training. After a long and arduous training process, doctors embark on their professional journey, and there are major crossroads that are fraught with challenges, unknowns and risk. The transition to professional practice is daunting, and many physicians leave their training unprepared for the business of medicine. Even at the peak of their careers, sustaining a successful and profitable practice is not easy. Opening chapte...
Addresses the most frequently asked questions physicians have about medical writing and oral presentations and offers practical solutions.
Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques. This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients, attracting new patients, motivating staff, working with managed care and other physicians, and utilizing the Internet and consultants. Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice. New topics to the Fourth Edition include: Dispensing Drugs, Disaster Preparedness, Office Space Planning, Enhancing Patient Experience with Architectural Guidance, Marketing to the Generations
In today's health care environment, having satisfied patients just isn't enough. You're now being judged by payers and compared to other providers and patient satisfaction is a big part of that evaluation. Improving Patient Satisfaction Now: How to Earn Patient and Payer Loyalty explains why understanding and meeting patient expectations is not only nice to know, it's necessary to know! It gives you action steps in all areas of the practice. Through anecdotes and real-life examples from practicing physicians, you'll learn how to develop higher patient satisfaction, more compliant patients, a more productive and committed staff, and practical techniques to increase patient satisfaction in this updated edition.
Many patients leave the doctor’s office feeling frustrated and rushed, with unanswered questions. It’s a common concern—that by expediting a patient’s visit, doctors may miss important information for the sake of brevity. And for patients seeking to discuss alternative therapies outside of conventional medicine, they especially need time to discuss and confirm the truth of their personal research. In The Unfettered Urologist, readers will learn and benefit from the opinions, intuition, and common sense of Martha B. Boone, M.D. —a urologist with over thirty years of working experience and fifteen years of collegiate study. Those seeking detailed insight into the world of urology wil...
This is a practical, comprehensive and reliable physician's handbook on the proper and effective business management of a modern medical practice, including marketing, streamlining overhead, developing a competitive advantage, understanding corporate finance, contract negotiating, employment law, and every other essential element of a successful medical practice.
Drawing on the expertise of multi-degreed doctors, and multi-certified financial advisors, Comprehensive Financial Planning Strategies for Doctors and Advisors: Best Practices from Leading Consultants and Certified Medical PlannersTM will shape the industry landscape for the next generation as the current ecosystem strives to keep pace. Traditional generic products and sales-driven advice will yield to a new breed of deeply informed financial advisor or Certified Medical PlannerTM. The profession is set to be transformed by "cognitive-disruptors" that will significantly impact the $2.8 trillion healthcare marketplace for those financial consultants serving this challenging sector. There will...
Hairy Situations is the first book on crisis management and disaster planning specifically written for the pet care industry. Hairy Situations: • Describes crises that can happen in the pet care industry and how disasters affect these businesses differently from companies that deal with papers or people. • Lists detailed ways to mitigate crises and prevent disasters. • Provides a roadmap that will guide you in preparing a disaster binder for your pet care business. • Uses an "all hazards" approach to crisis response that will help you become better able to recover physically, financially and emotionally from disaster.