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Churchill, Ford, Walker's Sales Force Management
Sales Force Management, 9e remains the most definitive text in the field today. Mark Johnston and Greg Marshall team up to maintain the quality and integrity of earlier editions while also breaking new ground with relevant new content for the changing field. The familiar framework of this text – from which instructors love to teach – remains the same while relevant, real-world student learning tools and up-to-date sales management theory and application have been added. The framework has been developed to portray sales managers’ activities as three interrelated, sequential processes, each of which influences the various determinants of salesperson performance. The three interrelated parts of the framework, formulation of a sales program, implementation of the sales program, and evaluation and control of the sales program, remain consistent and highly relevant in the 9th edition. This edition integrates new, innovative learning tools and the latest in sales management theory and practice.
Churchill/Ford/Walker's Sales Force Management
This book contains sales management in the twenty-first century, the strategic role of information in sales management. Formulation of a sales program, organizing the sales effort, and evaluating salesperson performance.
Aspects
With an introduction by Neil Gaiman, this is the first trade paperback publication of Aspects, the final work of one of the greatest science fiction and fantasy authors of all time, John M. Ford...
How Much for Just the Planet?
A thrilling Star Trek: The Original Series adventure featuring Captain James T. Kirk and the USS Enterprise in a strange battle for dilithium crystals against the Klingons. Dilithium. In crystalline form, the most valuable mineral in the galaxy. It powers the Federation’s starships...and the Klingon Empire’s battlecruisers. Now on a small, out-of-the-way planet named Direidi, the greatest fortune in dilithium crystals ever seen has been found. Under the terms of the Organian Peace Treaty, the planet will go to the side best able to develop the planet and its resourses. Each side will contest the prize with the prime of its fleet. For the Federation—Captain James T. Kirk and the Starship Enterprise. For the Klingons—Captain Kaden vestai-Oparai and the Fire Blossom. Only the Direidians are writing their own script for this contest—script that propels the crew of the Starship Enterprise into their strangest adventure yet!
Henry Ford And The Jews
Drawing upon oral history transcripts, archival correspondence, and unpublished family memoirs, independent scholar Baldwin describes Henry Ford's rabid anti-Semitism and the Jewish American community's response to him. Topics include Ford's hateful essays in The Dearborn Independent, his publication of treatises on the alleged international Jewish banking conspiracy, and his impact on the anti- Semitic movement in Europe in the years leading up to World War II. Annotation copyrighted by Book News, Inc., Portland, OR
Sales Force Management
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice. Pedagogical features include: Engaging breakout questions designed to spark lively discussion Leadership challenge assignments and mini-cases to help students unders...
Sales Force Management
This research/theory based text cites the theoretical foundations of sales mangement. The material in previous editions has been expanded to include empowerment, stress management, leadership and strategic management. Experimental applications are also included appearing at the end of the chapters, providing the student with the opportunity to work relevant topics.
Fundamentals of Software Architecture
Salary surveys worldwide regularly place software architect in the top 10 best jobs, yet no real guide exists to help developers become architects. Until now. This book provides the first comprehensive overview of software architecture’s many aspects. Aspiring and existing architects alike will examine architectural characteristics, architectural patterns, component determination, diagramming and presenting architecture, evolutionary architecture, and many other topics. Mark Richards and Neal Ford—hands-on practitioners who have taught software architecture classes professionally for years—focus on architecture principles that apply across all technology stacks. You’ll explore softwa...
The Dragon Waiting
“The best mingling of history with historical magic that I have ever seen.”—Gene Wolfe In a snowbound inn high in the Alps, four people meet who will alter fate. A noble Byzantine mercenary . . . A female Florentine physician . . . An ageless Welsh wizard . . . And Sforza, the uncanny duke. Together they will wage an intrigue-filled campaign against the might of Byzantium to secure the English throne for Richard, Duke of Gloucester—and make him Richard III. Available for the first time in nearly two decades, with a new introduction by New York Times-bestselling author Scott Lynch, The Dragon Waiting is a masterpiece of blood and magic. “Had [John M. Ford] taken The Dragon Waiting and written a sequence of five books based in that world, with that power, he would’ve been George R.R. Martin.” —Neil Gaiman At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Consumer Behaviour
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.
