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CELEBRITY ENDORSEMENT, BRAND IMAGE, DAN NIAT BELI KONSUMEN
Buku ini ditujukan untuk para mahasiswa maupun manajer / pemilik Toko Balikita maupun pelaku bisnis yang bergerak di bidang yang sama. Bagi mahasiswa buku ini diharapkan dapat dipakai se-bagai salah satu referensi untuk mempelajari dan memahami tentang aplikasi dari konsep celebrity endorsement, brand image, dan niat beli. Juga dapat memberi inspirasi kepada mahasiswa untuk mengem-bangkan ide-ide penelitian yang berkaitan dengan topik ini. Bagi pelaku bisnis yang bergerak di bidang ritel produk-produk merek as-ing, buku ini bisa digunakan untuk mengembangkan strategi bisnis agar niat pasar untuk membeli produk merek khas luar negeri se-makin meningkat
Handbook of Brand Relationships
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.
Agama, Negara dan Globalisasi
Survei membuktikan bahwa agama atau keyakinan adalah salah satu faktor paling krusial yang menyebabkan perpecahan dalam masyarakat. Sepanjang sejarah, berbagai jenis konflik biasanya dilatarbelakangi oleh keyakinan yang berbeda. Di kalangan umat Hindu pun, konflik internal karena perbedaan mantra, tata cara persembahyangan, ista-devata, atau bahkan perbedaan kecil lainnya bisa menyulut konflik yang berlarut-larut. Dalam skup inilah peran cendekiawan Hindu yang netral, mengayomi dan melindungi diperlukan. Cendekiawan Hindu hendaknya dapat berpikir luwes dan mampu mencari titik temu di antara berbagai warna dan rona Hindu. Dengan menggabungkan semua warna itu, Hindu akan menjadi jauh lebih indah dan cantik. Hindu tidak harus seragam. Jadikanlah ia tetap beragam namun senantiasa saling genggam.
The Romantic Ethic and the Spirit of Modern Consumerism
The Romantic Ethic and the Spirit of Modern Consumerism was first published by Basil Blackwell of Oxford in 1987. A paperback edition appeared two years later, while in the following five years it was reprinted four times. However although the intervening years have seen the appearance of Italian, Portuguese, Slovenian and Chinese editions, no copies have been available in English since 1998. This Alcuin Academic edition has therefore been published in order to fill this gap, and more specifically to meet the needs of those academics and students who have contacted me over the past six or seven years in search of an English-language version of the book. Naturally I have considered writing a revised edition (which indeed some critics, as well as a few friends, have suggested is long overdue). -- Amazon.com.
RD Marcel I Gde Myarsa
Buku ini berisi biografi, dokumentasi foto, serta kesan-kesan dari para sahabat, kolega, dan kerabat mengenai Romo Marcel I Gde Myarsa yang pada tahun 2021 merayakan ulang tahun imamat yang kelima puluh. *** "Peziarahan imamat Romo Marcel yang mencapai usia emas ini kiranya memberi inspirasi bagi setiap orang untuk menjalani masing-masing hidup panggilannya dengan kesetiaan." (Mgr. Silvester San) "Sang putra Palasari adalah sari dari pohon pala pertama yang bertumbuh di taman seberang Sungai Sangiang Gede." (Yosef Wora, SVD) "Lebih baik namamu Myarsa." (A. Soenarja, SJ) KONTRIBUTOR: Mgr. Silvester San, RD Hubert Hady Setiawan, RP Yosef Wora SVD, RD Martinus Emanuel Ano, RD Herman Yoseph Babe...
Brand Gender
This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.
Pastoral Konseling Keluarga - Berdasarkan Kolose 3:18-21
Seorang gembala di sebuah gereja lokal dituntut untuk tidak hanya pandai berkhotbah dan melakukan pelayanan misi, melainkan juga harus memiliki keterampilan di bidang pastoral konseling. Meskipun keterampilan melakukan pastoral konseling merupakan sebuah kebutuhan bagi hamba Tuhan, akan tetapi faktanya mata kuliah pastoral konseling hanya diajarkan beberapa SKS di Sekolah Tinggi Teologia. Terlebih jika pastoral konseling dikhususkan pada bidang-bidang spesifik, misalnya pastoral konseling anak, pastoral konseling remaja, dan pastoral konseling keluarga, sangat jarang Sekolah Tinggi Teologia yang khusus mengajarkannya. Melihat fakta tersebut, penulis yang memiliki latar belakang pendidikan te...
The Things We Love
An "exciting and engaging" investigation (Jonah Berger) of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing. Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? In The Things We Love, Dr. Aaron Ahuvia presents astonish...
Consumer-Brand Relationships
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
The Virtual Community, revised edition
Howard Rheingold tours the "virtual community" of online networking. Howard Rheingold has been called the First Citizen of the Internet. In this book he tours the "virtual community" of online networking. He describes a community that is as real and as much a mixed bag as any physical community—one where people talk, argue, seek information, organize politically, fall in love, and dupe others. At the same time that he tells moving stories about people who have received online emotional support during devastating illnesses, he acknowledges a darker side to people's behavior in cyberspace. Indeed, contends Rheingold, people relate to each other online much the same as they do in physical communities. Originally published in 1993, The Virtual Community is more timely than ever. This edition contains a new chapter, in which the author revisits his ideas about online social communication now that so much more of the world's population is wired. It also contains an extended bibliography.
