Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Electronic Customer Relationship Management
This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.
29th Infantry Division
Covers the colonial origins of the three infantry regiments that comprise the Blue and Gray Division,"" the establishment of the Division in 1917, and its current status as a light infantry division in the Maryland National Guard. Contains an emphasis on the history of the 29th Infantry Division in WWII. Map displaying activity of 29th Division from June 6, 1944 through January 1, 1945 on endsheets. Hundreds of photos. Indexed""
