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Market Research in Practice
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.
Drawing and Perceiving
A complete guide to drawing, perception, and analysis for architects and designers The observation and drawing of real objects are the starting points for the designer's visionary constructions and inspirations. A longtime favorite of architectural students, Douglas Cooper's Drawing and Perceiving: Real-World Drawing for Students of Architecture and Design instills an understanding of the basic principles of drawing that are universal to all design disciplines-mass, volume, form, contour, texture, shadow, and more-as it explores the knowledge, rational thought, and expressiveness that designers rely on to create successful drawings. Now including a CD featuring Cooper's own dynamic instruction, this new Fourth Edition combines theory and technique to prepare students of architecture and design to carry on a dialogue between their perceptions of the physical world and their understanding of the elements of design.
A Genealogical and Heraldic History of the Extinct and Dormant Baronetcies of England, Ireland, and Scotland
Tracing the history of Maronets of the British Isles who left no descendants.
