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Salt Marsh & Mud
A year's sailing on the Thames estuary.
Rochester to Richmond
Many people say that Nick Ardley is a bit of an eccentric, or an anachronism from a simpler age, for the way he sails his clinker sloop around the Thames estuary, wending among the tide-riddled marshes to drop anchor where the fancy takes him, his trusty mate at his side. In this volume, he has a clear unabashed plan: a reflective journey between the Pools of Rochester and London, a path once of commerce, but now pleasure. Rochester was once of immense importance to Britain's past trading richness, but, even if the belching chimneys pouring acrid fumes and cement dust have evaporated, and oil refineries have slipped away; the wharves lining the banks remain alive. As a distraction, he wanders a little above Rochester and then again, a little above the Pool of London towards Richmond. Between, he lands amongst the marsh and mud, finding graves, the ribs of old sailors and farmsteads enveloped in purslane and lavender. Many towns sailed past were part of this heritage, supplying building materials, food and fodder carried by the tan sailed barge to London. Nick Ardley dips and dabbles into these communities and explores how they have metamorphosed.
The Jottings of a Thames Estuary Ditch-Crawler
A compilation of tales of the Thames Estuary.
Sailing Through Life...
When Nick Ardley asked for a prostate specific antigen (PSA) test, the aftershocks of a prostate cancer diagnosis were momentous. Frightened, he said he was too young to die. Petrified, he understandably broke down. But all was not lost: his family and the boat shared with his wife were soon at work repairing his life. A life-long sailor, the salt marsh fringed waters of the greater Thames estuary had always enthralled, and it was to them he went for healing. It’s a place where in the free flow of a saline breeze his mind cleared, and he began treating it all as just another little illness. Like a cold, he said, knowing full well it wasn’t! Sailing up the River Thames, he announced to hi...
Mudlarking
A compilation of tales of the Thames Estuary.
Swinging the Lamp
Pure salt water courses through Nick Ardley's veins: he was brought up on a Thames spritsail barge and 'sailed' the high seas on ocean going ships. For many years he weaved his way through the Thames estuary's tidal creeks and rivers, mostly aboard his clinker sloop, exploring, noting and investigating, with his mate beside him. The estuary of the Thames is a world of constant flux. It is an artery of modern commerce and archaeology of past industry peppers its rivers and creeks. Flooded islands have become the domain of myriad of birds, nesting on hummocks of saltings and feeding on mud flats. Rotting wharves festooned with bladder wrack alive with life, the time worn ribs of barges the perch for cormorants. Around all of that, man has created new uses for disused lime, cement and brick docks. Boatyards, marinas and waterside housing have emerged like a water born phoenix from industrial ashes. Wending in and out of this, Nick Ardley weaves his magic, commenting. Beneath Whimbrel's swinging lamp he muses about old souls, the relationship of humble spritsail barge and shoal draft yachts, but all along he is alive with enthusiasm for the environment in this little corner of England.
Salt Marsh and Mud
A year's sailing on the Thames estuary.
Entrepreneurship Marketing
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.
Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities
For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todays business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
Mudlarking
A compilation of tales of the Thames Estuary.
