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Biopesticides for Sustainable Agriculture
Part 1 of this collection reviews research on developing and assessing new biopesticides. Part 2 summarises advances in different types of entomopathogenic biopesticide. Part 3 assesses semiochemical, peptide-based and other natural substance-based biopesticides.
The aesthetics of brand image design
Essay from the year 2014 in the subject Design (Industry, Graphics, Fashion), grade: 1.1, Central Queensland University, course: Brand Image Design, language: English, abstract: Aesthetics are an integral part of marketing communications, influencing the design of logos, advertising, atmospherics and package design. The strategic management of brand image design is essential to developing and implementing a corporate or brand identity. According to Simonson & Schmitt (1997), aesthetics can create tangible value for an organization because: • aesthetics creates consumer loyalty • aesthetics allows for premium pricing • aesthetics cuts through information clutter, increasing the memorabi...
Birth of the Backyard Business
Seminar paper from the year 2009 in the subject Design (Industry, Graphics, Fashion), grade: 1.9, Central Queensland University, course: Creative Industries, language: English, abstract: Technology is evolving faster than we can shake an iPod at, and like a frenetic silhouette on a primary-coloured backdrop it is difficult to see the entire picture – you are only left with a gist of what on earth is actually going on, a feeling that you want to jump up and be a part of it. Even though it helps to analyse the progress of technology in the creative fields historically, it still remains implausible to predict exactly where it will take us even in the near future. The film, television and music industries are an interesting source to start with where we may begin to understand some of the ways technology is not only enhancing the ability to create more, but also the way it affects the way business is performed.
How brands resonate meaningfully with their target audience
Essay from the year 2014 in the subject Design (Industry, Graphics, Fashion), grade: 1.1, Central Queensland University, course: Brand Image Design, language: English, abstract: All aspects of a brand image should resonate with its target audience in order to create a meaningful relationship. Before a brand can improve the lives of those who use it, the identity of both needs to be clearly understood by the other. Once this is established, a relationship can be forged and nurtured much like a relationship between two people. Like a relationship, the parties need to bond, to listen, to grow, to be authentic and to stay that way. When Interbrand (2014), the world’s largest brand consultancy,...
Macbeth
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Surviving as a "Software as a Service" (SaaS) Startup
Thesis (M.A.) from the year 2015 in the subject Computer Science - Software, grade: 1.6, Central Queensland University, course: Arts Administration Research, language: English, abstract: Software as a Service (SaaS) is changing the way businesses operate. It’s not just a trend: it’s a proven way for small business owners to save time and money. We owe it all to the cloud for ushering SaaS into the business world. When examining the basics of running a business, a single subscription to a SaaS app could take the place of an entire department. Small businesses and start ups can have email, file storage, expenses, purchasing, human resources, collaboration and task management at a lower cos...
No Sleep Till Canvey Island
It began with an outrageous press trip to New York to launch unknown rock band Brinsley Schwarz, which went disastrously wrong, and it went on to launch the careers of Ian Dury, Elvis Costello and Joe Strummer. The pub rock scene of the early 1970s was one of the most eventful and important in British music history.
Using humour in advertising effectively
Seminar paper from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.1, , course: Advertising Design Communication, language: English, abstract: Advertising is all about getting attention. One of the best ways of getting attention through advertising is adding humour. When employed correctly, the power of humour is undeniable. Professional Advertising (N/A) believes that ‘[t]he best ways to get attention with advertising are with strong visuals, sex, powerful headlines, and humour.’ From all the types of advertising appeals, such as Emotional, Rational, Sex, Scarcity and Humour, ‘[h]umour can be an excellent tool to catch the...
The knowledge gap theory of communication
Essay from the year 2013 in the subject Communications - Theories, Models, Terms and Definitions, grade: 1.3, Central Queensland University, course: Applied Communication Arts, language: English, abstract: The Knowledge Gap Theory of Communication is primarily concerned with the unequal distribution of information throughout society and the correlating access to knowledge pertaining to socioeconomic status. The Knowledge Gap Hypothesis was first proposed in 1970 by three University of Minnesota researchers: Phillip J. Tichenor, then Associate Professor of Journalism and Mass Communication, George A. Donohue, Professor of Sociology, and Clarice N. Olien, Instructor in Sociology (Yoo Ri & Sout...
The Organic Artist for Kids
Immersed in the natural world, The Organic Artist for Kids inspires creativity by connecting kids and their adults to our wilderness roots. In addition to offering a wide variety of fun, collaborative projects using nature as a source for art supplies and inspiration, this book also introduces the concepts of awareness and perception that are fundamental to the creative process. Children will be encouraged to learn new skills, build resilience, and be resourceful as part of an urgent struggle to prevent and undo Nature Deficit Disorder. Rooted in experimentation and an understanding that fun is fundamental to learning, kids will refine their drawing skills, as well as increase their appreciation for the visual arts and the natural landscape. Just some of the projects and skills covered include: Making pens and wild inks Making paint from stones and rocks Crafting your own paintbrushes Making simple stencils and rubbings The Organic Artist for Kids encourages you to return to the days when art was made with all-natural materials like charcoal and birch bark.
