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This introduction explains how to use geographical information systems (GIS), both in practice and in principle.
Taking a critical look at the whole of the shadow economy, this book makes new estimates of the scale and pattern of concealed incomes, which include moonlighting, tax dodging, scrounging, babysitting, and more.
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Christian Zagel presents a new way of innovating, measuring, and improving self-service systems for retail environments in the context of Customer Experience Management. He shows that technology is used to evoke positive emotions during the shopping experience to not only satisfy the consumer, but also to stimulate fascination for brands and their products. The author’s findings illustrate that a customer’s experience with a brand is not only determined by the products themselves, but rather by a combination of multiple experiences. Whilst there has been a notable rise in the number of sales channels, the ability to differentiate from competitors is still strongest where the brands have most influence: The physical point of sale.
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This unique two-volume work is organized into two parts. Part I is a substantial series of introductory essays-over forty essays offer generic histories of the subject as well as surveys of the history of the book around the world, including the Muslim world, Asia, Latin America, and Sub-Saharan Africa. Part II of the companion comprises an A-Z section of over 5,000 entries on every aspect of this exceptionally rich and diverse subject, ranging from brief definitions and biographical entries to more extensive treatments. Both parts of the text are richly illustrated with reproductions, diagrams, maps, and examples of various typographical features. --publisher's description.
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