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Business to Business Marketing
The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.
Sam's Ghost
The old buildings at the university were spooky, with creaky floors, dimly lit halls, eerie sounds and strange shadows. When Nick Ellis took a job as a campus security officer at Condor University, he never thought it would lead to an encounter with a ghost, time travel, and the investigation of a sixty-year-old murder. But that's exactly what happens at a university built on the grounds of a World War II airbase. Nick is drawn into the murder investigation by an unlikely source: the restless ghost of the murder victim. Sam's Ghost has crossed the boundaries of time and space to seek Nick's help in uncovering his murderer and clearing his name. The ghost also wants to say goodbye to Helen, his lost love. When Nick's efforts to solve the murder are hampered, he turns to the U.S. Army for help and finds a sympathetic ear in Major Tom Walker of the Army's Criminal Investigation Division. With the investigation in full swing, Nick uncovers a mystery that could change his life forever. Sam's Ghost is the first in a series of novels featuring Nick Ellis, investigative reporter and maverick archeologist. Join him on his adventures around the world.
Nina Simone's Gum
THE TIMES TOP 10 BESTSELLERA GUARDIAN, TELEGRAPH, THE TIMES, IRISH TIMES, ROUGH TRADE, MOJO, CLASH, ROLLING STONE, UNCUT BOOK OF THE YEARFrom award-winning musician and composer Warren Ellis comes the unexpected and inspiring story of a piece of chewing gum. FEATURING AN INTRODUCTION BY NICK CAVE'Warren has turned this memento, snatched from his idol's piano in a moment of rapture, into a genuine religious artefact.'NICK CAVE'Such a mad, happy book about art and music and obsession. I'm so glad I got to read it. It made the world feel lighter.'NEIL GAIMAN'In praise of meaning-rich relics and magical things. Totally heartwarming project.'MAX PORTER'A unique study of a fan's devotion, of trans...
Theory Construction in Second Language Acquisition
Recently, many SLA researchers have adopted a postmodernist approach which challenges the assumption that SLA research is a rationalist, scientific endeavour. The resulting epistemological arguments, plus problems of theory proliferation, contradicting theories, and theory domain, hinder progress towards a unified theory of SLA. "Theory Construction in SLA" addresses these problems by returning to first principles; it asks whether there is such a thing as reliable knowledge, what is special about scientific method, and how we can best explain SLA. It is the first book to use the philosophy of science in order to examine the epistemological underpinnings of SLA research and evaluate rival theories of SLA. Part One explores the central issues in the philosophy of science, defends rationality against relativists, and offers Guidelines for theory assessment. Part Two examines different theories of SLA and evaluates them in terms of how well they stand up to the Guidelines.
We may never say goodbye
Public relations spin, religion, environmental disaster and offshore outsourcing are entrenching globalisation worldwide. Three power brokers, the Archbishop of Canterbury, Moses Halligan, and Ted Earnstie are all fighting for greater market share. The archbishop wants substantially more people to polish his pews, and Moses Halligan through his PR firm is trying to source those parishioners. Moses intends to revamp the Church of England to demonstrate his skill in shaping societal change. Moses has garnered a reputation for spin through a clever rebranding of Global Mining. Global has evaded a class action which results in skyrocketing share prices for its CEO, Ted Earnstie. Whilst these men set impressive corporate agendas they unwittingly create havoc in their desire for more. Against a backdrop of adversarial colleagues, families who don’t gel, where abuse is common and relationships are defined by insecurities, We May Never Say Goodbye to the effects of Globalisation, or each other.
Language as a Complex Adaptive System
Explores a new approach to studying language as a complex adaptive system, illustrating its commonalities across many areas of language research Brings together a team of leading researchers in linguistics, psychology, and complex systems to discuss the groundbreaking significance of this perspective for their work Illustrates its application across a variety of subfields, including languages usage, language evolution, language structure, and first and second language acquisition "What a breath of fresh air! As interesting a collection of papers as you are likely to find on the evolution, learning, and use of language from the point of view of both cognitive underpinnings and communicative functions." Michael Tomasello, Max Planck Institute for Evolutionary Anthropology
Handbook of Cognitive Linguistics and Second Language Acquisition
This cutting-edge volume describes the implications of Cognitive Linguistics for the study of second language acquisition (SLA). The first two sections identify theoretical and empirical strands of Cognitive Linguistics, presenting them as a coherent whole. The third section discusses the relevance of Cognitive Linguistics to SLA and defines a research agenda linking these fields with implications for language instruction. Its comprehensive range and tutorial-style chapters make this handbook a valuable resource for students and researchers alike.
Individual Differences and Instructed Language Learning
Second language learners differ in how successfully they adapt to, and profit from, instruction. This book aims to show that adaptation to L2 instruction, and subsequent L2 learning, is a result of the interaction between learner characteristics and learning contexts. Describing and explaining these interactions is fundamentally important to theories of instructed SLA, and for effective L2 pedagogy. This collection is the first to explore this important issue in contemporary task-based, immersion, and communicative pedagogic settings. In the first section, leading experts in individual differences research describe recent advances in theories of intelligence, L2 aptitude, motivation, anxiety and emotion, and the relationship of native language abilities to L2 learning. In the second section, these theoretical insights are applied to empirical studies of individual differences-treatment interactions in classroom learning, experimental studies of the effects of focus on form and incidental learning, and studies of naturalistic versus instructed SLA.
Fostering Language Teaching Efficiency through Cognitive Linguistics
In contexts of instructed second language acquisition there is a need for teaching methods that are optimally efficient, i.e. teaching interventions that generate a maximal return on learners' and teachers' investment of time and effort. In the past couple of decades, many researchers have argued that insights from Cognitive Linguistics (CL) - when suitably translated for pedagogical purposes - can make a major contribution to fostering such language teaching efficiency. This collective volume assesses and supplements those CL proposals. The first part of the book positions CL-inspired language pedagogy vis-à-vis recent trends in mainstream applied linguistics and illustrates through severa...
An Introduction to Language and Linguistics
This accessible textbook offers balanced and uniformly excellent coverage of modern linguistics.
