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Campaigning for Hearts and Minds
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated b...
The Difference
In this landmark book, Scott Page redefines the way we understand ourselves in relation to one another. The Difference is about how we think in groups--and how our collective wisdom exceeds the sum of its parts. Why can teams of people find better solutions than brilliant individuals working alone? And why are the best group decisions and predictions those that draw upon the very qualities that make each of us unique? The answers lie in diversity--not what we look like outside, but what we look like within, our distinct tools and abilities. The Difference reveals that progress and innovation may depend less on lone thinkers with enormous IQs than on diverse people working together and capita...
Securing Approval
Among the most momentous decisions that leaders of a state are called upon to make is whether or not to initiate warfare. How their military will fare against the opponent may be the first consideration, but not far behind are concerns about domestic political response and the reaction of the international community. Securing Approval makes clear the relationship between these two seemingly distinct concerns, demonstrating how multilateral security organizations like the UN influence foreign policy through public opinion without ever exercising direct enforcement power. While UN approval of a proposed action often bolsters public support, its refusal of endorsement may conversely send a strong signal to domestic audiences that the action will be exceedingly costly or overly aggressive. With a cogent theoretical and empirical argument, Terrence L. Chapman provides new evidence for how multilateral organizations matter in security affairs as well as a new way of thinking about the design and function of these institutions.
The Turnout Myth
When voter turnout is high, Democrats have an advantage - or so the truism goes. But, it is true? In The Turnout Myth, Daron Shaw and John Petrocik refute the widely held convention that high voter participation benefits Democrats while low involvement helps Republicans. The authors examineover 50 years of presidential, gubernatorial, Senatorial, and House election data to show that there is no consistent partisan effect associated with voter turnout in national elections. Instead, less-engaged citizens' responses to short-term forces - candidate appeal, issues, scandals, and the like- determine election turnout. Moreover, Republican and Democratic candidates are equally affected by short-term forces. The consistency of these effects suggests that partisan conflict over eligibility, registration, and voting rules and regulations is less important for election outcomes than bothsides seem to believe. Featuring powerful evidence and analytical acumen, this book provides a new foundation for thinking about U.S. elections.
Follow the Leader?
In a democracy, we generally assume that voters know the policies they prefer and elect like-minded officials who are responsible for carrying them out. We also assume that voters consider candidates' competence, honesty, and other performance-related traits. But does this actually happen? Do voters consider candidates’ policy positions when deciding for whom to vote? And how do politicians’ performances in office factor into the voting decision? In Follow the Leader?, Gabriel S. Lenz sheds light on these central questions of democratic thought. Lenz looks at citizens’ views of candidates both before and after periods of political upheaval, including campaigns, wars, natural disasters,...
Why Representation Matters
This book explores how political quotas mandating inclusion of marginalized groups socially impact the intergroup relations.
Righteous Revolutionaries
Righteous Revolutionaries illustrates how states appeal to popular morality—shared understandings of right and wrong—to forge new group identities and mobilize violence against perceived threats to their authority. Jeffrey A. Javed examines the Chinese Communist Party’s mass mobilization of violence during its land reform campaign in the early 1950s, one of the most violent and successful state-building efforts in history. Using an array of novel archival, documentary, and quantitative historical data, this book illustrates that China’s land reform campaign was not just about economic redistribution but rather part of a larger, brutally violent state-building effort to delegitimize t...
Ideology and Spatial Voting in American Elections
Ideology and Spatial Voting in American Elections addresses two core issues related to the foundations of democratic governance: how the political views of Americans are structured and how citizens' voting decisions relate to their ideological proximity to the candidates. Focusing on testing the assumptions and implications of spatial voting, this book connects the theory with empirical analysis of voter preferences and behavior, showing Americans cast their ballots largely in accordance with spatial voting theory. Stephen A. Jessee's research shows voters possess meaningful ideologies that structure their policy beliefs, moderated by partisanship and differing levels of political information. Jessee finds that while voters with lower levels of political information are more influenced by partisanship, independents and better informed partisans are able to form reasonably accurate perceptions of candidates' ideologies. His findings should reaffirm citizens' faith in the broad functioning of democratic elections.
Skin Color, Power, and Politics in America
A person’s skin color affects their life experiences including income, educational attainment, health outcomes, exposure to discrimination, interactions with the criminal justice system and one’s sense of ethnoracial group belonging. But, do these disparate experiences affect the relationship between skin color and political views? In Skin Color, Power, and Politics in America, political scientists Mara Ostfeld and Nicole Yadon explore the relationship between skin color and political views in the U.S. among Latino, Black, and White Americans. They examine how skin color influences an individual’s politics and whether a person’s political views influence how they assess their own ski...
Obama's Race
Barack Obama’s presidential victory naturally led people to believe that the United States might finally be moving into a post-racial era. Obama’s Race—and its eye-opening account of the role played by race in the election—paints a dramatically different picture. The authors argue that the 2008 election was more polarized by racial attitudes than any other presidential election on record—and perhaps more significantly, that there were two sides to this racialization: resentful opposition to and racially liberal support for Obama. As Obama’s campaign was given a boost in the primaries from racial liberals that extended well beyond that usually offered to ideologically similar white candidates, Hillary Clinton lost much of her longstanding support and instead became the preferred candidate of Democratic racial conservatives. Time and again, voters’ racial predispositions trumped their ideological preferences as John McCain—seldom described as conservative in matters of race—became the darling of racial conservatives from both parties. Hard-hitting and sure to be controversial, Obama’s Race will be both praised and criticized—but certainly not ignored.
