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Implementing Sustainable Cities
This edited volume brings together international authors to explore how cities around the world are implementing their commitment towards the UN Sustainable Development Goals (SDGs). To achieve sustainability, cities choose their own goals and develop the necessary governance and resourcing mechanisms to achieve their objectives. This book highlights the innovative ways cities can plan their implementation by drawing on comprehensive research and literature reviews. Case studies from around the world, including North and South America, Europe, Asia, and Africa, describe examples of various cities’ governance mechanisms, resourcing strategies, and implementation strategies. By showcasing th...
Brand Storytelling
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan. From the earliest works on storytelling to the latest research, this text explains why and how storytelling works, the forms storytelling takes, and how to develop an integrated advertising, PR, and strategic marketing communications campaign that leverages the power of story within the reality of today’s digital-first media landscape. Keith A. Quesenberry and Michael K. Coolsen present a balance of research and theory with practical application and case studies within a classroom-friendly framewor...
The Morality of Defensive Force
"This book provides an account of the central moral principles that regulate the permissible use of defensive force. Quong argues that we cannot understand the morality of defensive force until we ask and answer deeper questions about how the use of defensive force fits with a more general account of justice and moral rights. In developing this view the book offers original accounts of liability, proportionality, and necessity. Quong also argues, contra the dominant view in the literature, that self-defense can sometimes be justified on the basis of an agent-relative prerogative to give greater weight to one's own life and interests. The book also provides a novel conception of individual ri...
Implementing Sustainability in the Curriculum of Universities
This book presents sustainable development themes across universities and introduces methodological approaches and projects to the teaching staff. It has been prepared against this background, to identify ways to better teach about sustainability issues in a university context. It contains a set of papers presented at a Symposium with the same title, held at Manchester Metropolitan University (UK) in March 2017. The event was attended by a number of institutions of higher education active in this field. It involved researchers in the field of sustainable development in the widest sense, from business and economics, to arts and fashion, administration, environment, languages and media studies...
Integrating Sustainability Thinking in Science and Engineering Curricula
Including considerations of sustainability in universities’ activities has long since become mainstream. However, there is still much to be done with regard to the full integration of sustainability thinking into science and engineering curricula. Among the problems that hinder progress in this field, the lack of sound information on how to actually implement it is prominent. Created in order to address this need, this book presents a wealth of information on innovative approaches, methods and tools that may be helpful in translating sustainability principles into practice.
The Future of Purpose-Driven Branding
Today’s firms need a social effort that is serous and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it. As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses: Create a purpose and culture that nurtures social and environmental efforts Create signature programs to carry that message Build strong signature brands in part with five branding “Must Dos” Use the signature brands to advance a business to get their endorsement and access to their resources The Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers.
The Ethics of Self-defense
The fifteen new essays collected in this volume address questions concerning the ethics of self-defense, most centrally when and to what extent the use of defensive force, especially lethal force, can be justified. Scholarly interest in this topic reflects public concern stemming from controversial cases of the use of force by police, and military force exercised in the name of defending against transnational terrorism. The contributors pay special attention to determining when a threat is liable to defensive harm, though doubts about this emphasis are also raised. The legitimacy of so-called "stand your ground" policies and laws is also addressed. This volume will be of great interest to readers in moral, political, and legal philosophy.
Marketing Plans
The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing. The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: A best-practice, step-by-step proc...
Cognitive Predictive Maintenance Tools for Brain Diseases
New tools for early detection of cognitive brain diseases like depression, epilepsy, parkinson’s disease etc.and the design, analysia, application of such tools. Immense technical value, novelty, importance of work which is valuable for researchers. Incorporates recent technology - breakthrougha in treating brain disease patients.
Cognitive Analytic Supervision
Cognitive Analytic Supervision: A relational approach is the first book to present a cognitive analytic perspective on psychotherapy supervision. This edited collection of original chapters reflects the ways in which CAT therapists and supervisors have developed the model and used it in diverse settings. It is a significant contribution to the literature on relational psychotherapy supervision, written by established CAT supervisors, trainers and therapists who, together, have an enormous amount of professional and clinical experience. The book covers important areas such as: the relational theory and practice of CAT supervision a cognitive analytic conceptualization of narcissistic ...
