Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Routledge Handbook of Sports Marketing
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Routledge Handbook of Football Marketing
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football, as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing research, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. Covering developments in sponsorship, marketing communications, CRM, strategic marketing, international marketing and digital media, it features authors and cases from countries including the UK, US, France, Spain, Germany, Italy, China and Japan.
World of Sport
World of Sport examines the development of modern sport from the mid-nineteenth century to the 1960s in the light of transnational approaches to history. Critically probing existing studies and offering new insights, this volume demonstrates that while sport was a national and international phenomenon, it was invariably constructed transnationally. Taking in topics ranging from the dissemination of football codes to transpacific surfing cultures, and the touring lives of baseball and hockey players to the contact zones of international competition, it emphasises the importance of transnational perspectives in the way people around the globe experience sport. Like other forms of popular cultu...
Contemporary Sport Marketing
The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qu...
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at lar...
Transnational and Comparative Research in Sport
The wider adoption of a post-modern understanding of truth and knowledge, an acceptance of the prevalence of Orientalism inherent in much Western research, and the diminished significance of the ‘local’ within the rhetoric of globalization have all combined to constrain comparative and transnational research under the weight of theoretical and methodological concerns. Transnational and Comparative Research in Sport addresses these difficulties in the context of sport studies, with the aim of developing typology which can be adopted to help re-establish meaningful transnational and comparative research. The book covers theoretical and substantive contexts and introduces a four-fold typology of approaches to comparative research, each supported by case studies and full discussion. .
Cripping Intersex
Intersex and/as/is/with disability. The connections between intersex and disability deserve nuanced attention if we are to strengthen intersex human rights claims and understand the experiences of intersex people living with the disabling consequences of medical intervention. Cripping Intersex examines three key themes: the medical management of people with intersex characteristics; the mainstream fascination with sport sex-testing policies and procedures; and the eugenic implications of preimplantation genetic diagnosis. Celeste E. Orr investigates how intersex and interphobia intersect with disability and ableism to propose a new approach to intersex studies and activism. The integration of feminist disability studies with intersex studies provides tools to break down the traditional sex dyad and the entrenched cultural mandate against intersex traits. This necessary work offers a radical new understanding of intersex-with-disability, pushing analyses of intersex histories, experience, and embodiment further than feminist or queer theory can do alone.
Routledge Handbook of Football Marketing
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.
The SAGE Handbook of Marketing Ethics
This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.
Sports Finance 2018
Sports economics is a relatively new field of research that is experiencing rapid growth in the economics literature. The importance of the sports industry to economies coupled with the availability of financial and productivity data have made the study of sports economics a useful avenue for exploring research questions that have eluded mainstream economics fields. The main goal of this Special Issue of the International Journal of Financial Studies is to encourage theoretical and applied research in sports economics, which is of interest to both academics and practitioners. For this purpose, this Special Issue on “Sports Finance” invites papers on topics, such as, but not limited to, s...
