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Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football, as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing research, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. Covering developments in sponsorship, marketing communications, CRM, strategic marketing, international marketing and digital media, it features authors and cases from countries including the UK, US, France, Spain, Germany, Italy, China and Japan.
For a number of years scholars who are concerned with issues of poverty and the poor have turned away from the study of charity and poor relief, in order to search for a view of the life of the poor from the point of view of the poor themselves. Great studies have been conducted using a variety of records, resulting in seminal works that have enriched our understanding of pauper experiences and the influence and impact of poverty on societies. If we return our gaze to ’charity’ with the benefit of those studies' questions, approaches, sources and findings, what might we see differently about how charity was experienced as a concept and in practice, at both community and personal levels? ...
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Réimpression inchangée de l'édition originale de 1881.