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Retail 101: The Guide to Managing and Marketing Your Retail Business
YOU CAN COMPETE WITH THE BIG-BOX STORES! Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, and grow your retail business, brick and mortar or online. From two of today's top retail thought leaders, Retail 101 serves both as a strategic planning guide and as a hands-on practical reference that answers your critical questions along the way. "The ultimate how-to guide for independent retailers. Each chapter addresses a vital ingredient for retail success, including helpful ideas, useful lists, and action guides." -- Ted Teele, Chief Executive Officer, SnapRetail "While small retailers may feel like an endangered species, those who read this practical guidebook to retail survival will come away confident that they have unique assets they can turn into sustainable profits." -- Molly Love Rogers, President and CEO of Internet Retailer "If you've ever felt alone or frustrated building your business, read this book today!" -- Joe Abraham, founder of BOSI Global, author of Entrepreneurial DNA
Schooled—Ordinary, Extraordinary Teaching in an Age of Change
This beautifully written book highlights working teachers speaking on many key educational problems under debate as well as many of the controversial solutions put forth, including revamped teacher evaluations, curricular standardization, and increased testing and data collection. Anthropologist Catherine Lutz and high school teacher Anne Lutz Fernandez traveled the country to meet a wide range of educators on the frontlines of teaching across diverse contexts—from traditional public schools to charters to the home school; early in careers and near retirement; in city, town, suburb, and country. What they learned about teaching and learning provides critical insights not just for educators...
Hello, Startup
This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Instagram, AdMob, Pinterest, and many others. Hello, Startup is a practical, how-to guide that consists of three parts: Products, Technologies, and Teams. Although at its core, this is a book for programmers, by programmers, only Part II (Technologies) is significantly technical, while the rest should be accessible to technical and non-technical audiences alike. If you’re at all interested in startups—whether you’re a programmer at the beginning of your career, a seasoned developer bored with large company politics, or a manager looking to motivate your engineers—this book is for you.
Start Here
This book consists of two halves. The first half of the book will explore different concepts that go hand in hand with self improvement. These concepts include focus, meta-cognition, habits, universal laws, and more. Since history is largely looked at as just being in the past, other sections in this half will explore certain historical events and question the effects they have had on some demographics and classes. The second half of this book will seek to explore consumer industry markets that will change and shape common day life in the next decade. Projects in the fields of virtual reality, automotive, and wearable technology are all explored. Along with consumer markets, the actual consumer of the next decade is explored as well as the BRICs nations and the eventual globalized economy. These first two decades of the 21st century mark the beginning of the Electric Age, and possibly the age of decentralization.
Shadow Siblings
Some kids are born to stand out while others shine brightest in their shadows. This story is about a young girl realizing that despite having a brother with medical challenges that often create her own struggles, she is grateful to be in a situation that supports her brother and even makes her feel like it's her superpower to help him. In the book Shadow Siblings, the main character Emma discovers that many families consist of having kids with special needs, challenges or circumstances that make them different. Various children are introduced within this story that also have siblings who experience their own unique challenges, ultimately helping Emma realize she is not alone. This is a story of hope, love and acceptance ideal for all ages while bringing spotlight to kids who we affectionately refer to as Shadow Siblings.
Remarkable Retail
Physical retail isn’t dead—but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future. Digital technology has profoundly altered the competitive landscape for retailers. In Remarkable Retail, industry thought leader Steve Dennis argues that in a world of nearly infinite choice, where the lines between digital and physical are increasingly blurred, even being very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable. In most retail categories, digital channels are often central to the consumer’s journey, but that doesn’t mean people...
Retail 101: The Guide to Managing and Marketing Your Retail Business
YOU CAN COMPETE WITH THE BIG-BOX STORES! Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, and grow your retail business, brick and mortar or online. From two of today's top retail thought leaders, Retail 101 serves both as a strategic planning guide and as a hands-on practical reference that answers your critical questions along the way. "The ultimate how-to guide for independent retailers. Each chapter addresses a vital ingredient for retail success, including helpful ideas, useful lists, and action guides." -- Ted Teele, Chief Executive Officer, SnapRetail "While small retailers may feel like an endangered species, those who read this practical guidebook to retail survival will come away confident that they have unique assets they can turn into sustainable profits." -- Molly Love Rogers, President and CEO of Internet Retailer "If you've ever felt alone or frustrated building your business, read this book today!" -- Joe Abraham, founder of BOSI Global, author of Entrepreneurial DNA
Explorations in Critical Studies of Advertising
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
The Future Is Analog
Bestselling culture writer David Sax lays out the case against a false digital utopia—and for a more human future In The Future Is Analog, David Sax points out that the onset of the pandemic instantly gave us the digital universe we’d spent so long anticipating. Instant communication, online shopping, virtual everything. It didn’t take long to realize how awful it was to live in this promised future. We craved real experiences, relationships, and spaces and got back to real life as quickly and often as we could. In chapters exploring work, school, religion, and more, this book asks pointed questions: Is our future inevitably digital? Can we reject the downsides of digital technology without rejecting change? Can we innovate not for the sake of productivity but for the good of our social and cultural lives? Can we build a future that serves us as humans, first and foremost? This is a manifesto for a different kind of change. We can spend our creativity and money on building new gadgets—or we can spend them on new ways to be together and experience the world, to bake bread, and climb mountains. All we need is the clarity to choose which future we want.
Cool Careers Without College for People Who Love Planning and Organizing
Whether a reader has aspirations to be the next Martha Stewart or just loves creating artistic tabs for school notebooks, this guide gives students all the tools they need to jump into a career that involves planning and organizing. Each chapter takes the reader through a specific career path, providing him or her with first-person accounts from professionals in the field, websites, books, and organizations that can provide even more guidance. Every career path can be achieved without college, which is great news for students who don�t want to deal with student loans!
