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Fundamentals of Global Strategy
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
Database Design
This bibliography provides ready access to the literature on the design of databases. Database design is one of the most important development areas of modern information technology; the literature is very diversified and often confusing. This classified and annotated bibliography brings order to this chaos, enabling the reader to identify the main sources and locate particular references quickly and conveniently. More than 200 references are classified according to the particular area of database design they address. The annotations describe the main concerns of each reference, indicating something of their scope and use. In addition to the references themselves, which are alphabetically-ordered by author's name, there is a list of subjects covered, together with a detailed directory of all references dealing with each subject, and an index of authors cited.
On the Move to Meaningful Internet Systems: OTM 2014 Workshops
This volume constitutes the refereed proceedings of the following 9 international workshops: OTM Academy, OTM Industry Case Studies Program, Cloud and Trusted Computing, C&TC, Enterprise Integration, Interoperability, and Networking, EI2N, Industrial and Business Applications of Semantic Web Technologies, INBAST, Information Systems, om Distributed Environment, ISDE, Methods, Evaluation, Tools and Applications for the Creation and Consumption of Structured Data for the e-Society, META4eS, Mobile and Social Computing for collaborative interactions, MSC, and Ontology Content, OnToContent 2014. These workshops were held as associated events at OTM 2014, the federated conferences "On The Move To...
On the Move to Meaningful Internet Systems: OTM 2015 Conferences
This volume constitutes the refereed proceedings of the Confederated International Conferences: Cooperative Information Systems, CoopIS 2015, Ontologies, Databases, and Applications of Semantics, ODBASE 2015, and Cloud and Trusted Computing, C&TC, held as part of OTM 2015 in October 2015 in Rhodes, Greece. The 30 full papers presented together with 15 short papers were carefully reviewed and selected from 144 initial submissions. The OTM program every year covers data and Web semantics, distributed objects, Web services, databases, information systems, enterprise workflow and collaboration, ubiquity, interoperability, mobility, grid and high-performance computing.
On the Move to Meaningful Internet Systems: OTM 2016 Workshops
This volume constitutes the refereed proceedings of the Confederated International International Workshop on Enterprise Integration, Interoperability and Networking (EI2N ) , Fact Based Modeling ( FBM), Industry Case Studies Program ( ICSP ), International Workshop on Methods, Evaluation, Tools and Applications for the Creation and Consumption of Structured Data for the e-Society (Meta4eS), and OnTheMove Academy (OTMA 2016), held as part of OTM 2016 in October 2016 in Rhodes, Greece. The 27 full papers presented together with 8 short papers were carefully reviewed and selected from 58 submissions. The OTM program every year covers data and Web semantics, distributed objects, Web services, databases, information systems, enterprise workflow and collaboration, ubiquity, interoperability, mobility, grid and high-performance computing.
Creating Customer Value Through Strategic Marketing Planning
Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is ...
Entrepreneurial Marketing
How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant to the entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an "extreme makeover" in the context of innovative products hitting the market. The author stresses effectuation, iterative thinking, principles of affordable loss, adjustment for emerging opportunities, and cooperation with first customers. This new textbook provides students of entrepreneurial marketing with everything they need to know to succeed in their classes as well as practical tools and techniques that will be useful after the exams have finished.
Data and Reality
Let’s step back to the year 1978. Sony introduces hip portable music with the Walkman, Illinois Bell Company releases the first mobile phone, Space Invaders kicks off the video game craze, and William Kent writes Data and Reality. We have made amazing progress in the last four decades in terms of portable music, mobile communication, and entertainment, making devices such as the original Sony Walkman and suitcase-sized mobile phones museum pieces today. Yet remarkably, the book Data and Reality is just as relevant to the field of data management today as it was in 1978. Data and Reality gracefully weaves the disciplines of psychology and philosophy with data management to create timeless t...
