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Consuming People
This revealing book provides an incisive treatment of consumption on a global scale from a cultural, philosophical and business perspective. It is an original and radical analysis structured in a multi-disciplinary and progressive way.
M-Powering Marketing in a Mobile World
The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers. We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers....
Toward a Metatheory of Economic Bubbles: Socio-Political and Cultural Perspectives
Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles are also a socio-political and cultural phenomena, with intense and accelerating interactions of engineered hype and feverish expectations.
The Peacock's Cry
Features twelve poets on a single theme, India and things that evoke our land and the myriad of different ways to live and die.
The Palgrave Handbook of Multidisciplinary Perspectives on Entrepreneurship
Departing from the traditional approach of surveying current and future trends and developments, this unique Handbook brings phenomena, theories, and concepts from multiple disciplines together to advance entrepreneurship. With original contributions from authors who are experts in their fields, the collection offers state-of-the-art insights into generating new areas for research, new theories and concepts, and new questions for policy debates – all aimed at advancing entrepreneurship. Divided into four sections and covering perspectives such as neuroscience, theology, organisational behavior and education, The Palgrave Handbook of Multidisciplinary Perspectives on Entrepreneurship is a rich source of information for researchers, educators, entrepreneurs, leaders and managers.
Handbook of Marketing and Society
Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of ...
EVOLUTION AND GROWTH OF IIM CALCUTTA AND ME
"Step into the intriguing world of 'EVOLUTION AND GROWTH OF IIM CALCUTTA AND ME.' This narrative spans five decades, tracing the institute's remarkable development and its personal significance. Backed by meticulous research and the memories of early faculty members and interviews with pioneering students, the book unfolds in three sections: In the first, we explore the institute's beginnings, its ascent to international recognition, and the introduction of pioneering programs. The narrative delves into the institute's resilience amid diminishing central grants. The second section uncovers contemporary challenges, including complex crises, government interventions, and the intricacies of res...
Does Marketing Need Reform?
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
Marketing in Developing Countries (RLE Marketing)
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
