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The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-...
An analysis of Pierce's practical philosophy and its interactions with that of William James, for scholars of American philosophy, pragmatism and ethics.
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Contents Bryan G. Norton: Leopold, Hadley, and Darwin: Darwinian Epistemology, Truth, and Right Wouter de Been and Sanne Taekema: What Piece of Work is Man? Frans de Waal and Pragmatist Naturalism Nicholas Rescher: The Pragmatics of Betterment Claudio Marcelo Viale: Royce and Bernstein on Evil Barry Allen: Postmodern Pragmatism and Skeptical Hermeneutics: Richard Rorty and Odo Marquard Seth Vannatta: The Logic of Relevance in Independent School Education: A Pragmatic Critique Andrew F. Smith: Talisse¿s Epistemic Justification of Democracy Reconsidered Giovanni Maddalena: A Synthetic Pattern: Figural and Narrative Identity Review essay Mary Magada-Ward Engaging with Philosophy¿s ¿Limit-Defying Provocateur¿: A Review of Shusterman¿s Pragmatism: Between Literature and Somaesthetics
John Locke and Thomas Nagel famously dismiss the claim that seeing the color scarlet red is like hearing a trumpet's blare, but Charles Sanders Peirce (1839-1914) argues otherwise. Developing an objective phenomenological vocabulary based on formal logic, he contends that we can describe the similarities and differences among diverse experiences.
This book is a study of the variable perceptions of Greek collective identity, discussing ancient categories such as blood- and mythically-related primordiality, language, religion, and culture. It considers complex middle grounds of intra-Hellenic perceptions, oppositional identities, and outsiders' views.
En 2002, un grupo de profesores de semiótica del departamento de Humanidades de la Universidad de Bogotá Jorge Tadeo Lozano empezó a conformar un grupo de estudio dedicado a analizar diferentes facetas de la denominada ciencia de los signos . Las diferentes discusiones que allí se presentaron, en un principio de orden pedagógico siempre apremiantes al interior de una institución educativa y de unidad de lecturas en las asignaturas, llevaron a la decisión de traducir el Manual de semiótica general de Jean Marie Klinkenberg (2006); pero, además, dieron origen a la idea de sacar a la luz pública algunas de las reflexiones que, desde diferentes miradas e intereses, allí se tenían. El presente volumen es el primer resultado de esa idea germinal y con él se inaugura la Colección semiótica , que se encargará de publicar ensayos originales y traducciones de autores reconocidos en el ámbito internacional, sobre los problemas, que puedan constituirse en un aporte a los estudios semióticos.
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Above all other titles, Charles Sanders Peirce (1839-1914) prized that of logician. He thought of logic broadly, such that it includes not merely formal logic but an examination of the entire process of inquiry. His works are replete with detailed investigations into logical questions. Peirce is especially concerned to show that valid inferential processes, diligently followed, will eventually root out error and alight on the truth. Peirce on Inference draws together diverse strands from Peirce's lifelong reflections on logic in order to develop a comprehensive perspective on Peirce's theory of inference. Peirce argues that each genus of inference--deduction, induction, and abduction--has a ...