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Digital Influence on Consumer Habits
Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.
Quinazolines: Synthesis, Characterization and Biological Properties
This book is for the Under Graduate, Post Graduate Level Students (viz. Organic Chemistry, Pharmaceutical Chemistry, and B. Pharm. M. Pharm) and Research / Doctoral Level Students. Also, this book will be useful for researcher in the field of Organic Chemistry, Medicinal Chemistry, especially in the area of Synthetic Chemistry.
The Flexible Enterprise
The need for enterprise flexibility in an era of rapidly advancing technology, increasing competition, and globalization, is apparent. Flexibility can be thought of as an ability of the enterprise to quickly and efficiently respond to market changes and to bring new products and services quickly to the market place. Beyond this definition, a truly flexible enterprise should proactively change the market through its ability to create new and innovative products and services. The proposed book is intended to provide a conceptual framework of ‘Flexible Enterprise’ supported by researches/case applications in various types of flexibilities exhibited by a flexible enterprise. The selected papers from a variety of issues concerning the planning and operation of a flexible enterprise are organized into following four parts: I Enterprise and Strategic Flexibility II Organizational Flexibility III Business Process and Information Systems Flexibility IV Operations Flexibility
The Sikh Diaspora
This book offers an overview of the Sikh diaspora, exploring the relationship between home and host states and between migrant and indigenous communities. The book considers the implications of history and politics of the Sikh diaspora for nationality, citizenship and sovereignity.; The text should serve as a supplementary text for undergraduates and postgraduates on courses in race, ethnicity and international migration within sociology, politics, international relations, Asian history, and human geography. In particular, it should serve as a core text for Sikh/Punjab courses within Asian studies.
Applications of Neuromarketing in the Metaverse
The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.
Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms
Academia is grappling with a pressing challenge in the 21st century that mirrors the seismic shifts taking place in the business world. These two sides of one issue are both asking the same question; how can we seamlessly incorporate metaverse platforms into the complex web of omnichannel business models? Scholars and academics are confronted with the urgent need to understand and adapt to this new digital frontier. With the rise of metaverse technologies, the boundaries between physical and virtual realms are blurring, making it increasingly vital for scholars to bridge the gap between theory and practical application. This challenge not only touches on the fields of marketing, finance, HR,...
Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach
In the era of the metaverse, a big challenge permeates the digital landscapea challenge that resonates both with creators seeking to thrive in this dynamic space and policymakers attempting to navigate its uncharted territories. Creators, driven by innovation, grapple with a myriad of uncertainties in monetizing their virtual content effectively. Simultaneously, policymakers find themselves at a crossroads, caught between the rapid evolution of the virtual realm and the lack of clear regulatory guidelines. This struggle is exacerbated by the issue of cybersecurity threats that cast a shadow over the metaverse's transformative potential. It is within this context of challenges that Creator'...
Navigating the Digital Landscape
Rapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – Navigating the Digital Landscape explores a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.
Global Encyclopedia of Public Administration, Public Policy, and Governance
This global encyclopedic work serves as a comprehensive collection of global scholarship regarding the vast fields of public administration, public policy, governance, and management. Written and edited by leading international scholars and practitioners, this exhaustive resource covers all areas of the above fields and their numerous subfields of study. In keeping with the multidisciplinary spirit of these fields and subfields, the entries make use of various theoretical, empirical, analytical, practical, and methodological bases of knowledge. Expanded and updated, the second edition includes over a thousand of new entries representing the most current research in public administration, pub...
The Pomegranate
The pomegranate, Punica granatum L., is one of the oldest known edible fruits and is associated with the ancient civilizations of the Middle East. This is the first comprehensive book covering the botany, production, processing, health and industrial uses of the pomegranate. The cultivation of this fruit for fresh consumption, juice production and medicinal purposes has expanded more than tenfold over the past 20 years. Presenting a review of pomegranate growing, from a scientific and horticultural perspective, this book provides information on how to increase yields and improve short- and medium-term grower profitability and sustainability.
