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Dictionary of Marketing Communications
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Strategic Brand Communication Campaigns
This new and revised edition of Strategic Advertising Campaigns provides a thorough review of the fundamentals of formulating and implementing comprehensive brand communication campaigns. It includes graphs, flow charts and illustrations throughout.
Business America
Includes articles on international business opportunities.
The Marketer's Handbook
The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ...
The Marketing Toolkit for Growing Businesses
This book is a straight-talking guide that walks you through the essentials of small business marketing. From marketing plans to targeting, from copywriting to branding, and from metrics to search engine positioning, the most essential tools for small business marketing are covered. After reading the book, you'll develop into a more confident marketer; able to take your company to the next level.
Servicescapes
This book explores a marketing and retailing idea that is as old as commerce itself and yet as new as tomorrow. The marketing leaders of our time explain the evolution of the servicescape as the transformation of the traditional selling environment from space to place, and from place to product. Servicescapes: The Concept of Place in Contemporary Markets analyzes contemporary developments in retail marketing around the world. Based on the experience and insight of the leading retailing and marketing experts of our time, Servicescapes points the way to the new markets and marketing environments of tomorrow. Its ideas will fuel the strategies and tactics of the marketplace in the new millennium.
Insider's Guide to Book Editors, Publishers and Literary Agents, 1995-1996
No other book gives aspiring authors the inside scoop on the names and interest areas of acquisition editors. This vital information makes all the difference when submitting a book proposal. Fully revised to keep on top of the rapidly changing publishing world, this guide includes information on the book acquisition process, literary agents, submission, ghost writing, and more.
International Tourism
In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because today’s tourism environment is becoming increasingly international. Information on the na...
Handbook of Human Performance Technology
The first two editions of the Handbook of Human Performance Technology helped define the rapidly growing and vibrant field of human performance technology - a systematic approach to improving individual and organizational performance. Exhaustively researched, this comprehensive sourcebook not only updates key foundational chapters on organizational change, evaluation, instructional design, and motivation, but it also features breakthrough chapters on "performance technology in action" and addresses many new topics in the field, such as certification, Six Sigma, and communities of practice. Boasting fifty-five new chapters, contributors to this new edition comprise a veritable "who's who" in ...
